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網路口碑與品質對民宿購買意願影響之探討 = = A Study on ...

祝道松

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網路口碑與品質對民宿購買意願影響之探討 = = A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	網路口碑與品質對民宿購買意願影響之探討 = / 林怡真撰
Reminder of title:	A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention /
remainder title:	A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention
Author:	林怡真
other author:	祝道松
Published:	[花蓮縣壽豐鄉] : [國立東華大學企業管理學系], : 2014[民103],
Description:	9,169面 : 圖,表 ; 30公分
Notes:	校內(外)電子全文開放日期 2017.2.13
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610132001%22.電子全文

網路口碑與品質對民宿購買意願影響之探討 = = A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention /
林怡真

網路口碑與品質對民宿購買意願影響之探討 = A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention / A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention林怡真撰 - [花蓮縣壽豐鄉] : [國立東華大學企業管理學系], 2014[民103] - 9,169面 : 圖,表 ; 30公分

校內(外)電子全文開放日期 2017.2.13

碩士論文-- 國立東華大學企業管理學系

參考書目: 面79-86

贈閱Subjects--Index Terms:

網路口碑

網路口碑與品質對民宿購買意願影響之探討 = = A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention /
LDR:01371cam a2200349 i 4500 001 1907593
005 20140319091731.0
008 170421n2014uuuuch e 000 u chi d
035 $a NDHU10201
035 $a 1907593
040 $a NDHU $b chi $e ccr
100 1 $a 林怡真 $e 撰 $3 3083878
245 1 0 $a 網路口碑與品質對民宿購買意願影響之探討 = $b A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention / $c 林怡真撰
246 1 1 $a A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention
260 $a [花蓮縣壽豐鄉] : $b [國立東華大學企業管理學系], $c 2014[民103]
300 $a 9,169面 : $b 圖,表 ; $c 30公分
500 $a 校內(外)電子全文開放日期 2017.2.13
500 $a 畢業學年度: 102
500 $a 指導教授: 祝道松
502 $a 碩士論文-- 國立東華大學企業管理學系
504 $a 參考書目: 面79-86
504 $a 含附錄
563 $a 贈閱
653 0 $a 網路口碑
653 0 $a 網路口碑可信度
653 0 $a 知覺風險
653 0 $a 購買意願
653 0 $a 民宿
653 0 $a electronic word-of-mouth (eWOM)
653 0 $a credibility of electronic word-of-mouth
653 0 $a perceived risk
653 0 $a purchase intention
653 0 $a bed and breakfast (B&B)
700 1 $a 祝道松 $e 指導 $3 3033890
856 4 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610132001%22. $z 電子全文