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Content strategy at work = real-worl...

Bloomstein, Margot.

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Content strategy at work = real-world stories to strengthen every interactive project /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Content strategy at work/ Margot Bloomstein ; with a foreword by Kristina Halvorson.
Reminder of title:	real-world stories to strengthen every interactive project /
Author:	Bloomstein, Margot.
Published:	Waltham, MA :Morgan Kaufmann, : c2012.,
Description:	xiv, 163 p. :col. ill. ;24 cm.
Subject:	Internet marketing. -
Online resource:	http://www.sciencedirect.com/science/book/9780123919229
ISBN:	9780123919229 (electronic bk.)

Content strategy at work = real-world stories to strengthen every interactive project /
Bloomstein, Margot.

Content strategy at workreal-world stories to strengthen every interactive project /[electronic resource] :Margot Bloomstein ; with a foreword by Kristina Halvorson. - Waltham, MA :Morgan Kaufmann,c2012. - xiv, 163 p. :col. ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780123919229 (electronic bk.)

LCCN: 2011051520Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .B575 2012

Dewey Class. No.: 658.8/72

Content strategy at work = real-world stories to strengthen every interactive project /
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245 1 0 $a Content strategy at work $h [electronic resource] : $b real-world stories to strengthen every interactive project / $c Margot Bloomstein ; with a foreword by Kristina Halvorson.
260 # $a Waltham, MA : $b Morgan Kaufmann, $c c2012.
300 $a xiv, 163 p. : $b col. ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Internet marketing. $3 570186
650 # 0 $a Branding (Marketing) $3 625366
650 # 0 $a Information technology $x Management. $3 572739
650 # 0 $a Web site development. $3 549940
650 # 0 $a Web sites $x Design. $3 532537
856 4 0 $u http://www.sciencedirect.com/science/book/9780123919229