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The brand glossary

Swystun, Jeff.

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The brand glossary

Record Type:	Electronic resources : Monograph/item
Title/Author:	The brand glossary/ edited by Jeff Swystun.
other author:	Swystun, Jeff.
Published:	Basingstoke :Palgrave Macmillan, : 2007.,
Description:	1 online resource (vi, 133 p. :ill.)
Notes:	Title from e-book title screen (viewed Oct. 15, 2007).
[NT 15003449]:	Contains an A-Z guide to brand terms, processes and best practices.
Subject:	Brand name products -
Online resource:	http://link.springer.com/10.1057/9780230626409An electronic book accessible through the World Wide Web; click for information
ISBN:	0230626408 (electronic bk.)

The brand glossary
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)

Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. 133).

Contains an A-Z guide to brand terms, processes and best practices.

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

ISBN: 0230626408 (electronic bk.)

Standard No.: 10.1057/9780230626409doi

Source: 082472MIL

LCCN: 2009659179Subjects--Topical Terms:

659651
Brand name products
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary
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245 0 4 $a The brand glossary $h [electronic resource] / $c edited by Jeff Swystun.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2007.
300 $a 1 online resource (vi, 133 p. : $b ill.)
500 $a Title from e-book title screen (viewed Oct. 15, 2007).
504 $a Includes bibliographical references (p. 133).
505 0 $a Contains an A-Z guide to brand terms, processes and best practices.
520 $a Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
650 0 $a Brand name products $3 659651
650 0 $a Brand name products $x Terminology. $3 912348
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 1458196
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Swystun, Jeff. $3 912346
776 0 8 $i Print version: $t Brand glossary. $d Basingstoke : Palgrave Macmillan, 2007 $w (DLC) 2009659179
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230626409 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF