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Authentic TM = politics and ambivale...

Banet-Weiser, Sarah, (1966-)

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Authentic TM = politics and ambivalence in abrand culture /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Authentic TM/ Sarah Banet-Weiser.
Reminder of title:	politics and ambivalence in abrand culture /
Author:	Banet-Weiser, Sarah,
Published:	New York, NY :New York University Press, : 2012.,
Description:	1 online resource (288 p.).
[NT 15003449]:	Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
Subject:	Brand name products. -
Online resource:	http://muse.jhu.edu/books/9780814739372/Full text available:
ISBN:	9780814739372 (electronic bk.)

Authentic TM = politics and ambivalence in abrand culture /
Banet-Weiser, Sarah,1966-

Authentic TMpolitics and ambivalence in abrand culture /[electronic resource] :Sarah Banet-Weiser. - New York, NY :New York University Press,2012. - 1 online resource (288 p.). - Critical cultural communication.

Includes bibliographical references and index.

Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.

ISBN: 9780814739372 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.

LC Class. No.: HD69.B7 / B256 2012

Dewey Class. No.: 306.3

Authentic TM = politics and ambivalence in abrand culture /
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245 1 0 $a Authentic TM $h [electronic resource] : $b politics and ambivalence in abrand culture / $c Sarah Banet-Weiser.
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504 $a Includes bibliographical references and index.
505 0 $a Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
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856 4 0 $z Full text available: $u http://muse.jhu.edu/books/9780814739372/