Storytelling in business : = the aut...
Forman, Janis.

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  • Storytelling in business : = the authentic and fluent organization /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Storytelling in business :/ Janis Forman.
    Reminder of title: the authentic and fluent organization /
    Author: Forman, Janis.
    Published: Stanford, Calif. :Stanford Business Books, : c2013.,
    Description: xiii, 287 p. :ill. ;24 cm.
    [NT 15003449]: Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
    Subject: Communication in management - Programmed instruction. -
    ISBN: 9780804768719 :
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W0164019 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.3 F667 2013 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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