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Storytelling in business : = the aut...
~
Forman, Janis.
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Storytelling in business : = the authentic and fluent organization /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Storytelling in business :/ Janis Forman.
Reminder of title:
the authentic and fluent organization /
Author:
Forman, Janis.
Published:
Stanford, Calif. :Stanford Business Books, : c2013.,
Description:
xiii, 287 p. :ill. ;24 cm.
[NT 15003449]:
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
Subject:
Communication in management - Programmed instruction. -
ISBN:
9780804768719 :
Storytelling in business : = the authentic and fluent organization /
Forman, Janis.
Storytelling in business :
the authentic and fluent organization /Janis Forman. - Stanford, Calif. :Stanford Business Books,c2013. - xiii, 287 p. :ill. ;24 cm.
Includes bibliographical references (p. [231]-271) and index.
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
ISBN: 9780804768719 :US29.95
LCCN: 2012035315Subjects--Topical Terms:
1550882
Communication in management
--Programmed instruction.
LC Class. No.: HD30.3 / .F667 2013
Dewey Class. No.: 658.4/5
Storytelling in business : = the authentic and fluent organization /
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Includes bibliographical references (p. [231]-271) and index.
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Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
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1316166
based on 0 review(s)
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壽豐校區(SF Campus)
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last issue:
1 (2013/12/10)
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六樓西文書區HC-Z(6F Western Language Books)
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1
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W0164019
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HD30.3 F667 2013
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