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品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 ...

莊正汶

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品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = / 莊正汶著
Reminder of title:	A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 /
remainder title:	A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention - In the Case of Apple Tablet Computer Products
Author:	莊正汶
other author:	陳筱華
Published:	[花蓮縣壽豐鄉] : [國立東華大學企業管理學系], : 民102年[2013],
Description:	10,108面 : 圖,表 ; 30公分
Notes:	本論文數位化公開閱覽日期為2014年7月30日
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610032047%22.PDF全文

品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 /
莊正汶

品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 / A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention - In the Case of Apple Tablet Computer Products莊正汶著 - 初版 - [花蓮縣壽豐鄉] : [國立東華大學企業管理學系], 民102年[2013] - 10,108面 : 圖,表 ; 30公分

本論文數位化公開閱覽日期為2014年7月30日

碩士論文-- 國立東華大學企業管理學系

參考書目：面95-104

贈閱Subjects--Index Terms:

平板電腦

品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 /
LDR:01508nam a2200313 i 4500 001 1886134
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008 170421s2013 ch e 000 u chi d
035 $a NDHU1010202
035 $a 1886134
040 $a NDHU $b chi $e ccr
100 1 $a 莊正汶 $e 著 $3 3072950
245 1 0 $a 品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = $b A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 / $c 莊正汶著
246 1 1 $a A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention - In the Case of Apple Tablet Computer Products
250 $a 初版
260 $a [花蓮縣壽豐鄉] : $b [國立東華大學企業管理學系], $c 民102年[2013]
300 $a 10,108面 : $b 圖,表 ; $c 30公分
500 $a 本論文數位化公開閱覽日期為2014年7月30日
500 $a 畢業學年度:101
500 $a 指導教授：陳筱華
502 $a 碩士論文-- 國立東華大學企業管理學系
504 $a 參考書目：面95-104
504 $a 含附錄
563 $a 贈閱
653 0 $a 平板電腦
653 0 $a 品牌形象
653 0 $a 品牌態度
653 0 $a 品牌個性
653 0 $a 從眾行為
653 0 $a 購買意願
700 1 $a 陳筱華 $e 指導教授 $3 2325639
700 1 $a Chuang, Cheng-wen $3 3072951
700 1 $a Chen, Sheau-Hwa $3 3035329
856 4 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610032047%22. $z PDF全文 $2 http