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Beyond the low cost business = rethi...

Valls, Josep-Francesc.

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Beyond the low cost business = rethinking the business model /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beyond the low cost business/ Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon.
Reminder of title:	rethinking the business model /
Author:	Valls, Josep-Francesc.
Published:	New York :Palgrave Macmillan, : 2013.,
Description:	1 online resource.
[NT 15003449]:	List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
Subject:	Cost effectiveness. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137277534An electronic book accessible through the World Wide Web; click for information
ISBN:	9781137277534 (electronic bk.)

Beyond the low cost business = rethinking the business model /
Valls, Josep-Francesc.

Beyond the low cost businessrethinking the business model /[electronic resource] :Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon. - New York :Palgrave Macmillan,2013. - 1 online resource.

List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.

Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

ISBN: 9781137277534 (electronic bk.)

Source: 638980Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

686819
Cost effectiveness.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD47.4 / .V35 2013

Dewey Class. No.: 658.4/01

Beyond the low cost business = rethinking the business model /
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020 $a 113727753X (electronic bk.)
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100 1 $a Valls, Josep-Francesc. $3 1977476
245 1 0 $a Beyond the low cost business $h [electronic resource] : $b rethinking the business model / $c Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon.
260 $a New York : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
505 0 $a List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
520 $a Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
588 $a Description based on print version record.
650 0 $a Cost effectiveness. $3 686819
650 0 $a Cost control. $3 657434
650 0 $a Business planning. $3 602297
650 0 $a Management. $3 516664
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Valls, Josep-Francesc. $t Beyond the low cost business $z 9781137277527 $w (DLC) 2012045419 $w (OCoLC)808413670
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137277534 $z An electronic book accessible through the World Wide Web; click for information
938 $a Ingram Digital eBook Collection $b IDEB $n cis24921120
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