東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Lifestyle brands = a guide to aspira...

Saviolo, Stefania.

Linked to FindBook

Google Book

Amazon

博客來

Lifestyle brands = a guide to aspirational marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Lifestyle brands/ by Stefania Saviolo, Antonio Marazza.
Reminder of title:	a guide to aspirational marketing /
Author:	Saviolo, Stefania.
other author:	Marazza, Antonio.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2013.,
Description:	1 online resource.
[NT 15003449]:	Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.
Subject:	Branding (Marketing) -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137285935
ISBN:	9781137285935 (electronic bk.)

Lifestyle brands = a guide to aspirational marketing /
Saviolo, Stefania.

Lifestyle brandsa guide to aspirational marketing /[electronic resource] :by Stefania Saviolo, Antonio Marazza. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource.

Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.

What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

ISBN: 9781137285935 (electronic bk.)

Source: 643055Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

625366
Branding (Marketing)
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1255 / .S38 2013

Dewey Class. No.: 658.8/27

Lifestyle brands = a guide to aspirational marketing /
LDR:02853cmm 2200385Ka 4500 001 1883124
003 OCoLC
005 20130621115137.0
006 m o d
007 cr cn|||||||||
008 130927s2013 enk o 000 0 eng d
020 $a 9781137285935 (electronic bk.)
020 $a 1137285931 (electronic bk.)
029 1 $a AU@ $b 000050502971
035 $a (OCoLC)819423152
035 $a ocn819423152
037 $a 643055 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d OCLCO $d N$T $d CDX $d YDXCP $d IDEBK $d E7B
049 $a TEFA
050 4 $a HF5415.1255 $b .S38 2013
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 23
100 1 $a Saviolo, Stefania. $3 1976792
245 1 0 $a Lifestyle brands $h [electronic resource] : $b a guide to aspirational marketing / $c by Stefania Saviolo, Antonio Marazza.
260 $a Houndmills, Basingstoke ; $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
505 0 $a Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.
520 $a What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
588 $a Description based on print version record.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Product management. $3 576148
650 0 $a Lifestyles. $3 557007
650 0 $a Consumer behavior. $3 535816
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 1599726
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Marazza, Antonio. $3 1976793
776 0 8 $i Print version: $a Saviolo, Stefania. $t Lifestyle brands. $d Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013 $z 9781137285928 $w (DLC) 2012041125 $w (OCoLC)798615487
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137285935
938 $a EBSCOhost $b EBSC $n 509817
938 $a Coutts Information Services $b COUT $n 24416359 $c 26.00 GBP
938 $a YBP Library Services $b YANK $n 9948167
938 $a Ingram Digital eBook Collection $b IDEB $n cis24416359
938 $a ebrary $b EBRY $n ebr10635993
994 $a C0 $b TEF