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Personal brands = manage your life w...

�Alvarez del Blanco, Roberto.

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Personal brands = manage your life with talent and turn it into a unique experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Personal brands/ Roberto �Alvarez del Blanco ; [foreword by David A. Aaker].
Reminder of title:	manage your life with talent and turn it into a unique experience /
Author:	�Alvarez del Blanco, Roberto.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2010.,
Description:	1 online resource (xiii, 226 p.) :ill., charts.
[NT 15003449]:	Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.
Subject:	Self-presentation. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230302877
ISBN:	9780230302877 (electronic bk.)

Personal brands = manage your life with talent and turn it into a unique experience /
�Alvarez del Blanco, Roberto.

Personal brandsmanage your life with talent and turn it into a unique experience /[electronic resource] :Roberto �Alvarez del Blanco ; [foreword by David A. Aaker]. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xiii, 226 p.) :ill., charts.

Includes bibliographical references (p. [214]-219) and index.

Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.

ISBN: 9780230302877 (electronic bk.)

Standard No.: 9786613028372

Source: 302837MIL

Nat. Bib. Agency Control No.: 015600087UkSubjects--Topical Terms:

573047
Self-presentation.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: BF697.5.S44 / A45 2010eb

Dewey Class. No.: 658.827

Personal brands = manage your life with talent and turn it into a unique experience /
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100 1 $a �Alvarez del Blanco, Roberto. $3 1974558
245 1 0 $a Personal brands $h [electronic resource] : $b manage your life with talent and turn it into a unique experience / $c Roberto �Alvarez del Blanco ; [foreword by David A. Aaker].
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xiii, 226 p.) : $b ill., charts.
504 $a Includes bibliographical references (p. [214]-219) and index.
505 0 $a Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.
588 $a Description based on print version record.
650 0 $a Self-presentation. $2 lcstt $3 573047
650 0 $a Success in business. $3 522119
650 0 $a Branding (Marketing) $3 625366
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 1458196
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a �Alvarez del Blanco, Roberto. $t Personal brands. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010 $z 9780230252639 $w (OCoLC)610852818
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230302877
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