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Brand champions = how superheroes br...

Buckingham, Ian P., (1967-)

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Brand champions = how superheroes bring brands to life /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand champions/ Ian P Buckingham.
Reminder of title:	how superheroes bring brands to life /
Author:	Buckingham, Ian P.,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
Description:	1 online resource (xii, 209 p.) :ill.
[NT 15003449]:	Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
Subject:	Brand name products. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand champions = how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions = how superheroes bring brands to life /
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020 $a 9780230304659 (electronic bk.)
020 $a 0230304656 (electronic bk.)
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072 7 $a BUS $x 002000 $2 bisacsh
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100 1 $a Buckingham, Ian P., $d 1967- $3 1083557
245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products $3 659651
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 1375046
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 1974347
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 1458196
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Buckingham, Ian P., 1967- $t Brand champions. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011 $z 9780230220324 $w (DLC) 2011003116 $w (OCoLC)700042337
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
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