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The Superpromoter = the Power of Ent...

Vogelaar, Rijn.

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The Superpromoter = the Power of Enthusiasm.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Superpromoter/
Reminder of title:	the Power of Enthusiasm.
Author:	Vogelaar, Rijn.
Published:	Basingstoke :Palgrave Macmillan, : 2010.,
Description:	1 online resource (239 p.)
[NT 15003449]:	Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index.
Subject:	Relationship marketing. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298132
ISBN:	9780230298132

The Superpromoter = the Power of Enthusiasm.
Vogelaar, Rijn.

The Superpromoterthe Power of Enthusiasm.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (239 p.) - Palgrave Connect eBook Collection..

Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

PDF.

ISBN: 9780230298132Subjects--Topical Terms:

548872
Relationship marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.55 / .V64 2011

Dewey Class. No.: 658.802

The Superpromoter = the Power of Enthusiasm.
LDR:02086cmm 2200373Mi 4500 001 1882088
003 OCoLC
005 20130621114758.0
006 m o d
007 cr |n|---|||||
008 130927s2010 xx o 000 0 eng d
019 $a 746579306 $a 805655816
020 $a 9780230298132
020 $a 0230298133
035 $a (OCoLC)700707210 $z (OCoLC)746579306 $z (OCoLC)805655816
035 $a ocn700707210
040 $a MERUC $b eng $c MERUC $d EBLCP $d YDXCP $d OCLCQ $d UKPGM $d IDEBK $d OCLCQ $d TDT $d OCLCQ
049 $a TEFA
050 4 $a HF5415.55 $b .V64 2011
072 7 $a KJS $2 bicssc
072 7 $a BUS $2 eflch
082 0 4 $a 658.802 $2 22
100 1 $a Vogelaar, Rijn. $3 1974033
245 1 4 $a The Superpromoter $h [electronic resource] : $b the Power of Enthusiasm.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (239 p.)
505 0 $a Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index.
520 $a With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
538 $a PDF.
588 $a Description based on print version record.
650 0 $a Relationship marketing. $3 548872
650 0 $a Customer relations $x Management. $3 582814
650 0 $a Enthusiasm. $3 1974034
650 7 $a Sales & marketing. $2 bicssc $3 1556649
650 7 $a Business and Management. $2 eflch $3 1485455
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Vogelaar, Rijn $t Superpromoter : The Power of Enthusiasm $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230285095
830 0 $a Palgrave Connect eBook Collection. $3 1972788
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230298132
938 $a EBL - Ebook Library $b EBLB $n EBL653801
938 $a YBP Library Services $b YANK $n 3615116
938 $a Ingram Digital eBook Collection $b IDEB $n 299913
994 $a C0 $b TEF