東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The objects of affection = semiotics...

Berger, Arthur Asa, (1933-)

Linked to FindBook

Google Book

Amazon

博客來

The objects of affection = semiotics and consumer culture /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The objects of affection/ Arthur Asa Berger.
Reminder of title:	semiotics and consumer culture /
Author:	Berger, Arthur Asa,
Published:	New York :Palgrave Macmillan, : 2010.,
Description:	1 online resource (xiii, 198 p.) :ill.
[NT 15003449]:	PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities.
Subject:	Semiotics - Social aspects. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230109902An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230109902 (electronic bk.)

The objects of affection = semiotics and consumer culture /
Berger, Arthur Asa,1933-

The objects of affectionsemiotics and consumer culture /[electronic resource] :Arthur Asa Berger. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xiii, 198 p.) :ill. - Semiotics and popular culture. - Semiotics and popular culture..

Includes bibliographical references and index.

PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities.

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

ISBN: 9780230109902 (electronic bk.)

Standard No.: 9786612992292

Source: 485846Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

564917
Semiotics
--Social aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P99.4.S62 / B47 2010

Dewey Class. No.: 302.2

The objects of affection = semiotics and consumer culture /
LDR:02956cmm 2200481Ka 4500 001 1882049
003 OCoLC
005 20130621114747.0
006 m o d
007 cr cn|||||||||
008 130927s2010 nyua ob 001 0 eng d
019 $a 696333735 $a 703151446 $a 706918644
020 $a 9780230109902 (electronic bk.)
020 $a 023010990X (electronic bk.)
020 $z 9780230103726
020 $z 0230103723
020 $z 0230103731
020 $z 9780230103733
024 8 $a 9786612992292
029 1 $a NZ1 $b 14837838
035 $a (OCoLC)696335151 $z (OCoLC)696333735 $z (OCoLC)703151446 $z (OCoLC)706918644
035 $a ocn696335151
037 $a 485846 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d N$T $d EBLCP $d YDXCP $d CDX $d OCLCQ $d OCLCO
049 $a TEFA
050 4 $a P99.4.S62 $b B47 2010
072 7 $a LAN $x 004000 $2 bisacsh
082 0 4 $a 302.2 $2 22
100 1 $a Berger, Arthur Asa, $d 1933- $3 564916
245 1 4 $a The objects of affection $h [electronic resource] : $b semiotics and consumer culture / $c Arthur Asa Berger.
250 $a 1st ed.
260 $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xiii, 198 p.) : $b ill.
490 1 $a Semiotics and popular culture
504 $a Includes bibliographical references and index.
505 0 $a PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities.
520 $a "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Semiotics $x Social aspects. $3 564917
650 0 $a Semiotics $x Psychological aspects. $3 1037885
650 0 $a Consumer behavior. $3 535816
650 0 $a Material culture. $3 551599
650 0 $a Object (Aesthetics) $3 1973924
650 0 $a Culture $x Semiotic models. $3 525010
650 0 $a Language and culture. $3 526381
650 4 $a Business. $3 627273
650 4 $a Social Science. $3 1245796
650 7 $a LANGUAGE ARTS & DISCIPLINES $x Communication Studies. $2 bisacsh $3 1375287
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Berger, Arthur Asa, 1933- $t Objects of affection. $b 1st ed. $d New York : Palgrave Macmillan, 2010 $z 9780230103726 $w (DLC) 2010001854 $w (OCoLC)468976314
830 0 $a Semiotics and popular culture. $3 1599920
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230109902 $z An electronic book accessible through the World Wide Web; click for information
938 $a EBL - Ebook Library $b EBLB $n EBL664316
938 $a YBP Library Services $b YANK $n 3626084
938 $a Coutts Information Services $b COUT $n 17383176
938 $a EBSCOhost $b EBSC $n 356693
994 $a C0 $b TEF