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Expanding the donor base in higher e...

Drezner, Noah D.

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Expanding the donor base in higher education : = engaging non-traditional donors /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Expanding the donor base in higher education :/ edited by Noah D. Drezner.
其他題名:	engaging non-traditional donors /
其他作者:	Drezner, Noah D.
出版者:	New York :Routledge, : 2013.,
面頁冊數:	x, 214 p. :ill. ;24 cm.
標題:	Educational fund raising - United States. -
ISBN:	9780415533980 (hbk.) :

Expanding the donor base in higher education : = engaging non-traditional donors /
Expanding the donor base in higher education :engaging non-traditional donors /edited by Noah D. Drezner. - New York :Routledge,2013. - x, 214 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"--

ISBN: 9780415533980 (hbk.) :UK95.00

LCCN: 2012044228Subjects--Topical Terms:

567446
Educational fund raising
--United States.

LC Class. No.: LB2336 / .E95 2013

Dewey Class. No.: 378.1/06

Expanding the donor base in higher education : = engaging non-traditional donors /
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245 1 0 $a Expanding the donor base in higher education : $b engaging non-traditional donors / $c edited by Noah D. Drezner.
260 # $a New York : $b Routledge, $c 2013.
300 $a x, 214 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"-- $c Provided by publisher.
650 # 0 $a Educational fund raising $z United States. $3 567446
650 # 0 $a College benefactors $z United States. $3 2009231
700 1 # $a Drezner, Noah D. $3 2009230