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Advanced database marketing : = inno...

Bock, Koen W. de.

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Advanced database marketing : = innovative methodologies and applications for managing customer relationships /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advanced database marketing :/ edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
Reminder of title:	innovative methodologies and applications for managing customer relationships /
other author:	Bock, Koen W. de.
Published:	Farnham, Surrey ;Gower, : c2013.,
Description:	xx, 324 p. :ill. ;26 cm.
Subject:	Database marketing. -
ISBN:	9781409444619 (hbk.) :

Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
Advanced database marketing :innovative methodologies and applications for managing customer relationships /edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. - Farnham, Surrey ;Gower,c2013. - xx, 324 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9781409444619 (hbk.) :UK70.00

LCCN: 2012032138Subjects--Topical Terms:

657855
Database marketing.

LC Class. No.: HF5415.126 / .A377 2013

Dewey Class. No.: 658.8/120285574

Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
LDR:00858cam 2200229 a 4500 001 1868162
005 20130801163656.0
008 130624s2013 enka b 001 0 eng
010 $a 2012032138
020 $a 9781409444619 (hbk.) : $c UK70.00
020 $a 1409444619 (hbk.)
020 $a 9781409444626 (e-PDF)
020 $a 1409444627 (e-PDF)
020 $a 9781409473558 (e-Pub)
020 $a 1409473554 (e-Pub)
035 $a BM-BW-102-02
040 $a DLC $c DLC
050 0 0 $a HF5415.126 $b .A377 2013
082 0 0 $a 658.8/120285574 $2 23
245 1 0 $a Advanced database marketing : $b innovative methodologies and applications for managing customer relationships / $c edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
260 # $a Farnham, Surrey ; $a Burlington, VT : $b Gower, $c c2013.
300 $a xx, 324 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Database marketing. $3 657855
650 # 0 $a Consumer profiling. $3 780610
650 # 0 $a Customer relations. $3 578582
700 1 # $a Bock, Koen W. de. $3 1962716
700 1 # $a Neslin, Scott A., $d 1952- $3 1962717
700 1 # $a Coussement, Kristof. $3 1962715