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White space: How much nothing shoul...

Zdralek, James.

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White space: How much nothing should there be?

Record Type:	Electronic resources : Monograph/item
Title/Author:	White space: How much nothing should there be?/
Author:	Zdralek, James.
Description:	153 p.
Notes:	Source: Masters Abstracts International, Volume: 42-05, page: 1886.
Contained By:	Masters Abstracts International42-05.
Subject:	Psychology, Experimental. -
Online resource:	http://wwwlib.umi.com/dissertations/fullcit/MQ89073
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ89073
ISBN:	0612890732

White space: How much nothing should there be?
Zdralek, James.

White space: How much nothing should there be? - 153 p.

Source: Masters Abstracts International, Volume: 42-05, page: 1886.

Thesis (M.A.)--Carleton University (Canada), 2003.

White space is the empty area between elements in a graphic composition. It is an important design tool used to separate and group parts of a web site. Recommendations about white space on the web have not distinguished the varied uses to which white space can be applied. To assist web designers, greater knowledge of the proper use of space is needed. The purpose of this study is to discern the extent that varying the amount of "gutter white space" used in the design of a web site affects the speed of in-page navigation. Success rate and time lapse were used as performance measures while varying the amount of white space between the groups of content items on several different web site designs. "Page navigation" was used as a basic task from which the effects of white space were separated into visual and motor responses by using a "link pointing" task and "visual search" task as well. Designers and non-designers were studied to determine whether expertise in a visual design skill affects the response to white space.

ISBN: 0612890732Subjects--Topical Terms:

517106
Psychology, Experimental.

White space: How much nothing should there be?
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100 1 $a Zdralek, James. $3 1953879
245 1 0 $a White space: How much nothing should there be?
300 $a 153 p.
500 $a Source: Masters Abstracts International, Volume: 42-05, page: 1886.
500 $a Adviser: Gitte Lindgaard.
502 $a Thesis (M.A.)--Carleton University (Canada), 2003.
520 $a White space is the empty area between elements in a graphic composition. It is an important design tool used to separate and group parts of a web site. Recommendations about white space on the web have not distinguished the varied uses to which white space can be applied. To assist web designers, greater knowledge of the proper use of space is needed. The purpose of this study is to discern the extent that varying the amount of "gutter white space" used in the design of a web site affects the speed of in-page navigation. Success rate and time lapse were used as performance measures while varying the amount of white space between the groups of content items on several different web site designs. "Page navigation" was used as a basic task from which the effects of white space were separated into visual and motor responses by using a "link pointing" task and "visual search" task as well. Designers and non-designers were studied to determine whether expertise in a visual design skill affects the response to white space.
520 $a No differences were found, indicating that a change to the gutter white space on a web site affects neither designers nor non-designers. The separation of the tasks was reexamined concerning the size of the links chosen at random for the experiment. It was found that the separation of the task into components was a valid method of researching web navigation behavior but this exploration also uncovered a possible confound. The effect of target size on the visual search component of the task was opposed to the link-pointing component.
520 $a The lack of an effect on task time does not mean that crowding a website with as much information as possible is warranted. Judgments about the use of white space and aesthetics should be balanced with the density of information needed to attract the user without impeding usability.
590 $a School code: 0040.
650 4 $a Psychology, Experimental. $3 517106
650 4 $a Psychology, Behavioral. $3 1017677
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Mass Communications. $3 1017395
690 $a 0623
690 $a 0384
690 $a 0389
690 $a 0708
710 2 0 $a Carleton University (Canada). $3 1018407
773 0 $t Masters Abstracts International $g 42-05.
790 1 0 $a Lindgaard, Gitte, $e advisor
790 $a 0040
791 $a M.A.
792 $a 2003
856 $u http://wwwlib.umi.com/dissertations/fullcit/MQ89073
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ89073