東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Effects of advertising on product ri...

Conzola, Vincent Charles.

Linked to FindBook

Google Book

Amazon

博客來

Effects of advertising on product risk perception and warning effectiveness.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Effects of advertising on product risk perception and warning effectiveness./
Author:	Conzola, Vincent Charles.
Description:	199 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-10, Section: B, page: 5258.
Contained By:	Dissertation Abstracts International64-10B.
Subject:	Psychology, Experimental. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3107754

Effects of advertising on product risk perception and warning effectiveness.
Conzola, Vincent Charles.

Effects of advertising on product risk perception and warning effectiveness. - 199 p.

Source: Dissertation Abstracts International, Volume: 64-10, Section: B, page: 5258.

Thesis (Ph.D.)--North Carolina State University, 2003.

Among the most consistent findings in the warnings literature is the so-called "familiarity effect." Research has shown that the more familiar an individual is with a product or situation the less likely he or she is to notice, read, recall, or comply with hazard communications. The effect has been found across numerous product types and situations using various operational definitions of familiarity and measures of warning effectiveness. However, research has also shown that subjective familiarity ratings are not highly correlated with actual product experience. Thus, individuals must be capable of developing a false or exaggerated sense of familiarity. One possible source of this exaggerated familiarity is exposure to product advertising.Subjects--Topical Terms:

517106
Psychology, Experimental.

Effects of advertising on product risk perception and warning effectiveness.
LDR:02974nmm 2200301 4500 001 1865319
005 20041217071845.5
008 130614s2003 eng d
035 $a (UnM)AAI3107754
035 $a AAI3107754
040 $a UnM $c UnM
100 1 $a Conzola, Vincent Charles. $3 1952771
245 1 0 $a Effects of advertising on product risk perception and warning effectiveness.
300 $a 199 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-10, Section: B, page: 5258.
500 $a Chair: Michael S. Wogalter.
502 $a Thesis (Ph.D.)--North Carolina State University, 2003.
520 $a Among the most consistent findings in the warnings literature is the so-called "familiarity effect." Research has shown that the more familiar an individual is with a product or situation the less likely he or she is to notice, read, recall, or comply with hazard communications. The effect has been found across numerous product types and situations using various operational definitions of familiarity and measures of warning effectiveness. However, research has also shown that subjective familiarity ratings are not highly correlated with actual product experience. Thus, individuals must be capable of developing a false or exaggerated sense of familiarity. One possible source of this exaggerated familiarity is exposure to product advertising.
520 $a Three experiments were conducted to investigate whether the familiarity effect can be produced from exposure to product advertising. The relationships between advertising exposure and perceived familiarity and between perceived familiarity, perceived safety and warning effectiveness were examined. Experiment 1 explored participants' attitudes and beliefs about well-known and obscure brands of household, consumer products and sought to determine how past, direct product experience influences those attitudes and beliefs. Experiments 2 and 3 examined how the number of advertising exposures and the safety-related content of advertisements influence attitudes and beliefs about the advertised products and the effectiveness of on product warnings.
520 $a Results of Experiment 1 revealed that past experience can not fully explain consumers' attitudes and beliefs about household, consumer products. Experiments 2 and 3 showed that advertising influences perceived product familiarity and knowledge. While there was a trend of greater perceived safety with increased ad exposures, the effect was not significant. No effects of advertising on warning recall were found. Implications for the design of product advertisements and product packaging as well as directions for future research are discussed.
590 $a School code: 0155.
650 4 $a Psychology, Experimental. $3 517106
650 4 $a Psychology, Social. $3 529430
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0623
690 $a 0451
690 $a 0338
710 2 0 $a North Carolina State University. $3 1018772
773 0 $t Dissertation Abstracts International $g 64-10B.
790 1 0 $a Wogalter, Michael S., $e advisor
790 $a 0155
791 $a Ph.D.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3107754