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An innovation and performance analys...

Cantrell, Randall Alan.

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An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR).

Record Type:	Electronic resources : Monograph/item
Title/Author:	An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR)./
Author:	Cantrell, Randall Alan.
Description:	234 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1452.
Contained By:	Dissertation Abstracts International65-04A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3131128

An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR).
Cantrell, Randall Alan.

An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR). - 234 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1452.

Thesis (Ph.D.)--University of Washington, 2004.

Understanding how an innovation will be received in the marketplace can assist in developing business success predictors. An increasing level of competition in the marketplace requires that firms astutely anticipate which business strategies wilSubjects--Topical Terms:

1017573
Business Administration, Marketing.

An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR).
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035 $a (UnM)AAI3131128
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040 $a UnM $c UnM
100 1 $a Cantrell, Randall Alan. $3 1950300
245 1 3 $a An innovation and performance analysis of an underutilized resource: The adoption-diffusion process for small diameter roundwood (SDR).
300 $a 234 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1452.
500 $a Chairperson: Dorothy A. Paun.
502 $a Thesis (Ph.D.)--University of Washington, 2004.
520 $a Understanding how an innovation will be received in the marketplace can assist in developing business success predictors. An increasing level of competition in the marketplace requires that firms astutely anticipate which business strategies wil
520 $a This research is designed to measure a conceptual model that addresses how innovations diffuse. This model suggests fourteen hypothesized predictors for describing how innovations may be received in the marketplace. This research specifically ad
520 $a The first eight hypotheses were evaluated by a national mailing of surveys, which resulted in 130 respondents offering their views on potentially using SDR as a building material. Specific findings suggest that, of the 130 respondents surveyed,
520 $a The last six hypotheses were evaluated by conducting multiple in-depth interviews throughout the United States. Specific findings indicate that business practices with the greatest likelihood of increasing SDR market share within this sample are
520 $a The importance of this research is that it enhances our understanding of what augments or detracts from the decision to use SDR as a building material and as such may offer entrepreneurs insights into profitable SDR opportunities.
590 $a School code: 0250.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Agriculture, Forestry and Wildlife. $3 783690
650 4 $a Agriculture, Wood Technology. $3 1031154
690 $a 0338
690 $a 0478
690 $a 0746
710 2 0 $a University of Washington. $3 545923
773 0 $t Dissertation Abstracts International $g 65-04A.
790 1 0 $a Paun, Dorothy A., $e advisor
790 $a 0250
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3131128