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Happy customers buy more: An investi...

Dennis, Jennifer Lynn.

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Happy customers buy more: An investigation of consumer satisfaction and regret of three horticultural products.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Happy customers buy more: An investigation of consumer satisfaction and regret of three horticultural products./
Author:	Dennis, Jennifer Lynn.
Description:	102 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-04, Section: B, page: 1613.
Contained By:	Dissertation Abstracts International65-04B.
Subject:	Agriculture, Plant Culture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3129473

Happy customers buy more: An investigation of consumer satisfaction and regret of three horticultural products.
Dennis, Jennifer Lynn.

Happy customers buy more: An investigation of consumer satisfaction and regret of three horticultural products. - 102 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: B, page: 1613.

Thesis (Ph.D.)--Michigan State University, 2004.

An Internet survey was conducted to examine the relationships of consumer satisfaction and regret with regard to the purchase and performance of hanging baskets, potted roses, and one-gallon perennial plants. Consumers rated their experiences with three horticultural products that were purchased during the spring and summer season of 2003. Evidence showed the level of unexpectedness associated with product failure or bad experience had direct impacts on regret. Plant guarantees moderated the effect of regret and satisfaction consumers experienced only for hanging baskets. Guarantees increased consumer satisfaction and decreased regret only for hanging baskets. Lastly, this study examined the consequences of satisfaction and regret. Regret was the driver of switching behavior and created an indirect effect from satisfaction to switching.Subjects--Topical Terms:

1018669
Agriculture, Plant Culture.

Happy customers buy more: An investigation of consumer satisfaction and regret of three horticultural products.
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500 $a Source: Dissertation Abstracts International, Volume: 65-04, Section: B, page: 1613.
500 $a Adviser: Bridget K. Behe.
502 $a Thesis (Ph.D.)--Michigan State University, 2004.
520 $a An Internet survey was conducted to examine the relationships of consumer satisfaction and regret with regard to the purchase and performance of hanging baskets, potted roses, and one-gallon perennial plants. Consumers rated their experiences with three horticultural products that were purchased during the spring and summer season of 2003. Evidence showed the level of unexpectedness associated with product failure or bad experience had direct impacts on regret. Plant guarantees moderated the effect of regret and satisfaction consumers experienced only for hanging baskets. Guarantees increased consumer satisfaction and decreased regret only for hanging baskets. Lastly, this study examined the consequences of satisfaction and regret. Regret was the driver of switching behavior and created an indirect effect from satisfaction to switching.
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