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An overview of public relations in H...

Yim, Yeung Iris.

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An overview of public relations in Hong Kong and its political, economic and cultural context (China).

Record Type:	Electronic resources : Monograph/item
Title/Author:	An overview of public relations in Hong Kong and its political, economic and cultural context (China)./
Author:	Yim, Yeung Iris.
Description:	57 p.
Notes:	Source: Masters Abstracts International, Volume: 42-01, page: 0010.
Contained By:	Masters Abstracts International42-01.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414892

An overview of public relations in Hong Kong and its political, economic and cultural context (China).
Yim, Yeung Iris.

An overview of public relations in Hong Kong and its political, economic and cultural context (China). - 57 p.

Source: Masters Abstracts International, Volume: 42-01, page: 0010.

Thesis (M.A.)--University of Southern California, 2002.

The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.Subjects--Topical Terms:

576107
Journalism.

An overview of public relations in Hong Kong and its political, economic and cultural context (China).
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100 1 $a Yim, Yeung Iris. $3 1948897
245 1 3 $a An overview of public relations in Hong Kong and its political, economic and cultural context (China).
300 $a 57 p.
500 $a Source: Masters Abstracts International, Volume: 42-01, page: 0010.
500 $a Adviser: Deborah Blake.
502 $a Thesis (M.A.)--University of Southern California, 2002.
520 $a The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.
520 $a The thesis is divided into three parts. The first part is an overview of Hong Kong's history, local government, economy, culture and media.
520 $a The second part is an introduction and analysis of the local public relations industry in terms of market share, challenges facing Western public relations firms and practitioners and the 1997 handover's impacts on public relations practice.
520 $a Lastly, three case studies with an emphasis on investor relations, customer relations and crisis communication are included to give a more detailed view of what it is like to practice public relations there.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Mass Communications. $3 1017395
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710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 42-01.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414892