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Food presentation as a communication...

Coussement, Sylvere Hilaire.

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Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience./
Author:	Coussement, Sylvere Hilaire.
Description:	119 p.
Notes:	Source: Dissertation Abstracts International, Volume: 61-03, Section: A, page: 1159.
Contained By:	Dissertation Abstracts International61-03A.
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9966930
ISBN:	0599715804

Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience.
Coussement, Sylvere Hilaire.

Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience. - 119 p.

Source: Dissertation Abstracts International, Volume: 61-03, Section: A, page: 1159.

Thesis (Ph.D.)--The University of Alabama, 1999.

This study investigates the effects of food presentation, table setting, and room ambiance on the expectation and anticipation for the dining experience. Two levels each of food presentation, china, and restaurant ambiance were combined factorially to create eight conditions. The visual presentation of each of these stimuli was presented to 308 participants who recorded their impressions on semantic differential scales. The resulting scores formed expectation scores that were analyzed by regression analysis and analysis of variance.

ISBN: 0599715804Subjects--Topical Terms:

535376
Recreation.

Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience.
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040 $a UnM $c UnM
100 1 $a Coussement, Sylvere Hilaire. $3 1947764
245 1 0 $a Food presentation as a communication: The effects of presentation style and restaurant ambiance on food preference and expectations for the dining experience.
300 $a 119 p.
500 $a Source: Dissertation Abstracts International, Volume: 61-03, Section: A, page: 1159.
500 $a Chairperson: Jennings Bryant.
502 $a Thesis (Ph.D.)--The University of Alabama, 1999.
520 $a This study investigates the effects of food presentation, table setting, and room ambiance on the expectation and anticipation for the dining experience. Two levels each of food presentation, china, and restaurant ambiance were combined factorially to create eight conditions. The visual presentation of each of these stimuli was presented to 308 participants who recorded their impressions on semantic differential scales. The resulting scores formed expectation scores that were analyzed by regression analysis and analysis of variance.
520 $a As predicted, all three factors were significant in influencing respondent expectation, and significant interactions resulted. The magnitude of influence of each of these factors was not in line with the hypotheses, however. The strongest influence was the restaurant ambiance. China was the next contributor, and food presentation proved to be the least influential factor.
520 $a The communicative characteristics of the artistic image of garnished food in a specific ambiance served to transmit intrinsic value to the viewer. This combined visual assemblage communicated different expectations for an anticipated dining experience.
590 $a School code: 0004.
650 4 $a Recreation. $3 535376
650 4 $a Home Economics. $3 1019236
650 4 $a Mass Communications. $3 1017395
690 $a 0814
690 $a 0386
690 $a 0708
710 2 0 $a The University of Alabama. $3 1019361
773 0 $t Dissertation Abstracts International $g 61-03A.
790 1 0 $a Bryant, Jennings, $e advisor
790 $a 0004
791 $a Ph.D.
792 $a 1999
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9966930