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Identification of environmental fact...

Bosereewong, Vipaporn.

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Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region./
Author:	Bosereewong, Vipaporn.
Description:	221 p.
Notes:	Source: Dissertation Abstracts International, Volume: 55-03, Section: B, page: 0854.
Contained By:	Dissertation Abstracts International55-03B.
Subject:	Home Economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9422516

Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region.
Bosereewong, Vipaporn.

Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region. - 221 p.

Source: Dissertation Abstracts International, Volume: 55-03, Section: B, page: 0854.

Thesis (Ph.D.)--Virginia Polytechnic Institute and State University, 1994.

Franchising has become a proven and acceptable method of distributing products and services for both domestic and foreign markets. The pressures on franchisors to search for foreign markets have led to heightened interest in international franchising. According to Franchising in the Economy (1990), restaurants of all types rank number one, followed by business aids and services. Therefore, the restaurant industry leads the domain of business in international franchising.Subjects--Topical Terms:

1019236
Home Economics.

Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region.
LDR:03408nmm 2200301 4500 001 1860045
005 20041025132727.5
008 130614s1994 eng d
035 $a (UnM)AAI9422516
035 $a AAI9422516
040 $a UnM $c UnM
100 1 $a Bosereewong, Vipaporn. $3 1947695
245 1 0 $a Identification of environmental factors that influence the choice of franchising methods of United States restaurant companies in pan Pacific region.
300 $a 221 p.
500 $a Source: Dissertation Abstracts International, Volume: 55-03, Section: B, page: 0854.
500 $a Chairman: Mahmood A. Khan.
502 $a Thesis (Ph.D.)--Virginia Polytechnic Institute and State University, 1994.
520 $a Franchising has become a proven and acceptable method of distributing products and services for both domestic and foreign markets. The pressures on franchisors to search for foreign markets have led to heightened interest in international franchising. According to Franchising in the Economy (1990), restaurants of all types rank number one, followed by business aids and services. Therefore, the restaurant industry leads the domain of business in international franchising.
520 $a The primary objective of this study was to develop a model based on experts' opinion for the selection of different franchising methods to be used as a guideline for restaurant companies that plan to franchise internationally. Environmental factors that affect international franchising in the Pan Pacific region are identified. The major methods used in franchising are: (1) direct franchising, (2) master franchise agreements, and (3) joint venture agreements. The recommendation of the most popular franchising methods for Singapore, Korea, Thailand, and Malaysia are studied.
520 $a The study was conducted using the Delphi Technique. The list of the restaurant companies that franchise internationally was acquired from The Source Book of Franchise Opportunities (1993), and The Franchise Opportunities Guide (1993). A total of 31 restaurant companies were selected for the Delphi survey. The first task in Round I assigned to the panel members was to list the environmental factors and franchising-related factors that influence their decision to franchise in the prospected sites (Singapore, Korea, Thailand, and Malaysia).
520 $a The panel members were asked to select one of the three franchising methods for each of the four countries as well as to give reasons for their choice. The second task was to rate the level of influence of the identified factors using a five point Likert-type scale. In Round II, the panel members were asked to rate their confidence level according to each factor using the same Likert-type scale. In this round, the decision process used to select a franchise method for international franchising was presented to the panel members. Each panel member was asked whether they agreed with the process. If they did not agree with the process, they were asked to suggest changes.
520 $a It is recommended that the decision model developed from this study should be used as a guideline to franchise internationally.
590 $a School code: 0247.
650 4 $a Home Economics. $3 1019236
690 $a 0386
710 2 0 $a Virginia Polytechnic Institute and State University. $3 1017496
773 0 $t Dissertation Abstracts International $g 55-03B.
790 1 0 $a Khan, Mahmood A., $e advisor
790 $a 0247
791 $a Ph.D.
792 $a 1994
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9422516