東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Code-mixing and imaging of America i...

Martin, Elizabeth Ann.

Linked to FindBook

Google Book

Amazon

博客來

Code-mixing and imaging of America in France: The genre of advertising.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Code-mixing and imaging of America in France: The genre of advertising./
Author:	Martin, Elizabeth Ann.
Description:	554 p.
Notes:	Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.
Contained By:	Dissertation Abstracts International59-11A.
Subject:	Language, Linguistics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9912314
ISBN:	059910631X

Code-mixing and imaging of America in France: The genre of advertising.
Martin, Elizabeth Ann.

Code-mixing and imaging of America in France: The genre of advertising. - 554 p.

Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.

Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i)�to determine the degree to which anglicisms and American imagery appear in French advertising; (ii)�to categorize these elements in terms of advertising medium, product domains, and positioning in the advertisement; (iii)�to quantitatively and qualitatively describe the lexicogrammatical and visual features of code-mixed advertisements; and (iv)�to document current attitudes among advertising specialists in France regarding the effectiveness of using English in advertising, strategies for doing so, and French laws that penalize those who do.

ISBN: 059910631XSubjects--Topical Terms:

1018079
Language, Linguistics.

Code-mixing and imaging of America in France: The genre of advertising.
LDR:01952nmm 2200289 4500 001 1851963
005 20051215080402.5
008 130614s1998 eng d
020 $a 059910631X
035 $a (UnM)AAI9912314
035 $a AAI9912314
040 $a UnM $c UnM
100 1 $a Martin, Elizabeth Ann. $3 1939839
245 1 0 $a Code-mixing and imaging of America in France: The genre of advertising.
300 $a 554 p.
500 $a Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.
500 $a Adviser: Braj B. Kachru.
502 $a Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.
520 $a Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i)�to determine the degree to which anglicisms and American imagery appear in French advertising; (ii)�to categorize these elements in terms of advertising medium, product domains, and positioning in the advertisement; (iii)�to quantitatively and qualitatively describe the lexicogrammatical and visual features of code-mixed advertisements; and (iv)�to document current attitudes among advertising specialists in France regarding the effectiveness of using English in advertising, strategies for doing so, and French laws that penalize those who do.
590 $a School code: 0090.
650 4 $a Language, Linguistics. $3 1018079
650 4 $a Language, Modern. $3 1018098
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0290
690 $a 0291
690 $a 0338
710 2 0 $a University of Illinois at Urbana-Champaign. $3 626646
773 0 $t Dissertation Abstracts International $g 59-11A.
790 1 0 $a Kachru, Braj B., $e advisor
790 $a 0090
791 $a Ph.D.
792 $a 1998
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9912314