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Identifiability and effectiveness of...

Mayer, David Louis, III.

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Identifiability and effectiveness of graphic symbols used in warning messages.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Identifiability and effectiveness of graphic symbols used in warning messages./
Author:	Mayer, David Louis, III.
Description:	129 p.
Notes:	Source: Masters Abstracts International, Volume: 29-02, page: 0327.
Contained By:	Masters Abstracts International29-02.
Subject:	Psychology, Experimental. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1342288

Identifiability and effectiveness of graphic symbols used in warning messages.
Mayer, David Louis, III.

Identifiability and effectiveness of graphic symbols used in warning messages. - 129 p.

Source: Masters Abstracts International, Volume: 29-02, page: 0327.

Thesis (M.A.)--Rice University, 1990.

Warning signs and labels are on many consumer products and in many public places, and in this increasingly technical world, these warning messages often provide critical information necessary to one's safety. But, many Americans cannot read English. Graphic symbols have been suggested as a means of communication with these users as well as those who can read. Three experiments regarding the effectiveness of pictograms in warnings were conducted. Experiment 1 investigated pictogram identifiability. Identification rates ranged from 2 to 95%. Experiment 2 studied pictogram communication of injury avoidance information. Pictograms did not uniformly cue this information. Experiment 3 investigated how pictograms affect hazard perception. The presence of a pictogram in a warning message was found to increase perceptions of hazard, especially where an external, easily-represented hazard referent was concerned. It is concluded that pictogram comprehension is a function of identifiability as well as injury communication and hazard perception.Subjects--Topical Terms:

517106
Psychology, Experimental.

Identifiability and effectiveness of graphic symbols used in warning messages.
LDR:01894nmm 2200265 4500 001 1850945
005 20051216103903.5
008 130614s1990 eng d
035 $a (UnM)AAI1342288
035 $a AAI1342288
040 $a UnM $c UnM
100 1 $a Mayer, David Louis, III. $3 1938849
245 1 0 $a Identifiability and effectiveness of graphic symbols used in warning messages.
300 $a 129 p.
500 $a Source: Masters Abstracts International, Volume: 29-02, page: 0327.
500 $a Director: Kenneth R. Laughery, Sr.
502 $a Thesis (M.A.)--Rice University, 1990.
520 $a Warning signs and labels are on many consumer products and in many public places, and in this increasingly technical world, these warning messages often provide critical information necessary to one's safety. But, many Americans cannot read English. Graphic symbols have been suggested as a means of communication with these users as well as those who can read. Three experiments regarding the effectiveness of pictograms in warnings were conducted. Experiment 1 investigated pictogram identifiability. Identification rates ranged from 2 to 95%. Experiment 2 studied pictogram communication of injury avoidance information. Pictograms did not uniformly cue this information. Experiment 3 investigated how pictograms affect hazard perception. The presence of a pictogram in a warning message was found to increase perceptions of hazard, especially where an external, easily-represented hazard referent was concerned. It is concluded that pictogram comprehension is a function of identifiability as well as injury communication and hazard perception.
590 $a School code: 0187.
650 4 $a Psychology, Experimental. $3 517106
650 4 $a Health Sciences, Recreation. $3 1018003
690 $a 0623
690 $a 0575
710 2 0 $a Rice University. $3 960124
773 0 $t Masters Abstracts International $g 29-02.
790 1 0 $a Laughery, Kenneth R., Sr., $e advisor
790 $a 0187
791 $a M.A.
792 $a 1990
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1342288