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Radio for health: A multi-method ana...

Edelman, Deborah S.

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Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health./
Author:	Edelman, Deborah S.
Description:	148 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-09, Section: B, page: 4526.
Contained By:	Dissertation Abstracts International65-09B.
Subject:	Health Sciences, Public Health. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3146766
ISBN:	0496049976

Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health.
Edelman, Deborah S.

Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health. - 148 p.

Source: Dissertation Abstracts International, Volume: 65-09, Section: B, page: 4526.

Thesis (Dr.P.H.)--University of California, Berkeley, 2004.

A major challenge to the future of the public's health and the public health profession is effective communication, according to a 2003 Institute of Medicine report. This research project examines radio broadcasting as a means of promoting public health. Although television's advent in the 1950s may have diminished radio's limelight, broadcast industry research shows that radio still reaches almost 95 percent of the population every week. In an emergency, it is sometimes the only means of mass communication. Yet there is scant literature on radio's role in public health, particularly in North America.

ISBN: 0496049976Subjects--Topical Terms:

1017659
Health Sciences, Public Health.

Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health.
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245 1 0 $a Radio for health: A multi-method analysis of radio broadcasting as a means of promoting public health.
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500 $a Source: Dissertation Abstracts International, Volume: 65-09, Section: B, page: 4526.
500 $a Chair: Warren Winkelstein, Jr.
502 $a Thesis (Dr.P.H.)--University of California, Berkeley, 2004.
520 $a A major challenge to the future of the public's health and the public health profession is effective communication, according to a 2003 Institute of Medicine report. This research project examines radio broadcasting as a means of promoting public health. Although television's advent in the 1950s may have diminished radio's limelight, broadcast industry research shows that radio still reaches almost 95 percent of the population every week. In an emergency, it is sometimes the only means of mass communication. Yet there is scant literature on radio's role in public health, particularly in North America.
520 $a By analyzing radio programs, the goal of this study was not simply to determine how a program impacted individual behavior but how an individual, or individuals, can impact the community through radio, as vectors of wellness or disease, and how radio may, or may not, be serving "to assure the conditions in which people can be healthy," the public health profession's goal. Attempting to bridge communication and public health, this research considers radio as a means of interactive communication, a form of social capital, a community resource that fosters engagement and is health promoting in and of itself, not just as a means of disseminating information.
520 $a It concludes that the radio talk show provides a forum for communication within a community, particularly when there is a call-in feature. From a public health perspective, whether the show focuses specifically on health issues may not be as important as whether it encourages discussion and consideration of various viewpoints. This study suggests that communities can benefit not only from the information they receive through radio broadcasting but also---or more so---from their participation in the process.
520 $a At the same time, radio programming that promotes public health is at risk as private interests increasingly control the airwaves. This project highlights the importance of radio research and radio program development within the field of public health.
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