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Effects of perceived merchandise qua...

Kim, Jihyun.

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Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment./
Author:	Kim, Jihyun.
Description:	190 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 3070.
Contained By:	Dissertation Abstracts International65-08A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3145658
ISBN:	0496040235

Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment.
Kim, Jihyun.

Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment. - 190 p.

Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 3070.

Thesis (Ph.D.)--Iowa State University, 2004.

The purpose of this study was to investigate the structural relationships among perceived quality, sacrifices, and risks of product and service as antecedents of the value of Internet apparel shopping, as well as satisfaction and behavioral outcomes as consequences of the value of Internet apparel shopping. To examine the relationships among these variables, the quality-value-satisfaction model (Cronin, Brady, & Hult, 2000) was adopted and expanded.

ISBN: 0496040235Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment.
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100 1 $a Kim, Jihyun. $3 1910175
245 1 0 $a Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment.
300 $a 190 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 3070.
500 $a Major Professor: Mary Lynn Damhorst.
502 $a Thesis (Ph.D.)--Iowa State University, 2004.
520 $a The purpose of this study was to investigate the structural relationships among perceived quality, sacrifices, and risks of product and service as antecedents of the value of Internet apparel shopping, as well as satisfaction and behavioral outcomes as consequences of the value of Internet apparel shopping. To examine the relationships among these variables, the quality-value-satisfaction model (Cronin, Brady, & Hult, 2000) was adopted and expanded.
520 $a This study employed both qualitative and quantitative approaches to examine the phenomenon of Internet apparel shopping. For scale and treatment stimuli development, two focus interviews were conducted using female college-aged consumers. For the model testing, an experimental design with two treatment levels of service quality was employed. Two mock Internet apparel retail sites were created. Pretest and manipulation checks of the two treatments were conducted. At two large Midwestern universities, 361 female students provided usable responses.
520 $a The results of a series of confirmatory factor analyses revealed that three scales---perceived apparel quality, perceived Internet retailer's service quality, and perceived value of Internet apparel shopping---had three correlated factor structures with moderate to very good model fit indices and good reliability measures. However, these scales contained some niches for improvements through scale refinements.
520 $a The findings from causal model analyses showed that four proposed models had moderate to very good model fit indices. The results of causal model analyses showed that perceived apparel quality, Internet retailer's service quality, service sacrifice, and service risk were significant determinants of the perceived value of Internet apparel shopping. In addition, perceived value was an influential factor affecting consumer satisfaction and future behavioral outcomes. Internet apparel retailers, that offer high quality apparel merchandise as well as high quality customer service, create high level of consumer value of Internet apparel shopping and, in turn, increase satisfaction with Internet shopping and consumer intentions to revisit, search, purchase, say positive things, and recommend the site.
590 $a School code: 0097.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Home Economics. $3 1020169
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710 2 0 $a Iowa State University. $3 1017855
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790 1 0 $a Damhorst, Mary Lynn, $e advisor
790 $a 0097
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3145658