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An examination of tourism educationa...

Ward, Robert I., Jr.

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An examination of tourism educational publications and tourism businesses: Understanding the importance of readability.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An examination of tourism educational publications and tourism businesses: Understanding the importance of readability./
Author:	Ward, Robert I., Jr.
Description:	145 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1304.
Contained By:	Dissertation Abstracts International65-04A.
Subject:	Education, Reading. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3129555

An examination of tourism educational publications and tourism businesses: Understanding the importance of readability.
Ward, Robert I., Jr.

An examination of tourism educational publications and tourism businesses: Understanding the importance of readability. - 145 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1304.

Thesis (Ph.D.)--Michigan State University, 2004.

The purpose of this study was to assess the perception that educational materials of the Cooperative Extension Service are difficult to read. The Flesch Reading Ease formula was used to measure readability levels of 130 bulletins used in tourism industry education. Findings indicated that the mean readability level approximated the level of articles found in academic journals. About ninety-percent of the bulletins fell within the readability range of materials that are typically encountered by readers ranging from sixth grade through some college completed.Subjects--Topical Terms:

1017790
Education, Reading.

An examination of tourism educational publications and tourism businesses: Understanding the importance of readability.
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100 1 $a Ward, Robert I., Jr. $3 1924825
245 1 3 $a An examination of tourism educational publications and tourism businesses: Understanding the importance of readability.
300 $a 145 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1304.
500 $a Adviser: Donald F. Holecek.
502 $a Thesis (Ph.D.)--Michigan State University, 2004.
520 $a The purpose of this study was to assess the perception that educational materials of the Cooperative Extension Service are difficult to read. The Flesch Reading Ease formula was used to measure readability levels of 130 bulletins used in tourism industry education. Findings indicated that the mean readability level approximated the level of articles found in academic journals. About ninety-percent of the bulletins fell within the readability range of materials that are typically encountered by readers ranging from sixth grade through some college completed.
520 $a Binkley's Interactionist Theory was used as a model to develop a methodology using a criterion-referenced instrument for assessing the reading comprehension abilities of the intended readers of these materials. From a small demonstration sample, the intended readers of these tourism bulletins were found to be capable of independently reasoning with material written at least as difficult as the readability level most CES bulletins currently in print. Further studies are needed to yield statistically significant and more precise statistics on the reading comprehension abilities of the intended audiences of these materials. Authors are encouraged to use readability formulas to calibrate reading levels of educational materials with the reading comprehension abilities of the intended audiences.
590 $a School code: 0128.
650 4 $a Education, Reading. $3 1017790
650 4 $a Education, Adult and Continuing. $3 626632
650 4 $a Education, Business. $3 1017515
650 4 $a Recreation. $3 535376
650 4 $a Mass Communications. $3 1017395
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710 2 0 $a Michigan State University. $3 676168
773 0 $t Dissertation Abstracts International $g 65-04A.
790 1 0 $a Holecek, Donald F., $e advisor
790 $a 0128
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3129555