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The relationship between customer se...
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Brandmeir, Karl D.
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The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment./
作者:
Brandmeir, Karl D.
面頁冊數:
67 p.
附註:
Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4605.
Contained By:
Dissertation Abstracts International67-12A.
標題:
Business Administration, Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3243993
The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment.
Brandmeir, Karl D.
The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment.
- 67 p.
Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4605.
Thesis (Ph.D.)--University of Nevada, Las Vegas, 2006.
This study investigates the relationship between customer service quality and restaurant revenue in a casino. A recent search (August 2005) showed over 19,000 citations in one database on the subject of customer service quality. However, no studies specific to the casino industry were found. This study looked at three geographic locations of a gaming-centric casino company.Subjects--Topical Terms:
1017573
Business Administration, Marketing.
The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment.
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The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment.
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Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4605.
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Adviser: Robert H. Woods.
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Thesis (Ph.D.)--University of Nevada, Las Vegas, 2006.
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This study investigates the relationship between customer service quality and restaurant revenue in a casino. A recent search (August 2005) showed over 19,000 citations in one database on the subject of customer service quality. However, no studies specific to the casino industry were found. This study looked at three geographic locations of a gaming-centric casino company.
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The results showed that customers the casino environments used for this study view friendly/helpful staff and shorter wait times as significant. Surprisingly food variety, food quality, a price/value relationship, and ambiance/decor are not significant influences on restaurant revenues in a gaming-centric environment.
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These findings suggest that the traditional hospitality model of the relationship between customer service quality and revenue may not apply to the casino environment.
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