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The influence of unity and prototypi...

Veryzer, Robert W., Jr.

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The influence of unity and prototypicality on aesthetic responses to new product designs.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The influence of unity and prototypicality on aesthetic responses to new product designs./
作者:	Veryzer, Robert W., Jr.
面頁冊數:	179 p.
附註:	Source: Dissertation Abstracts International, Volume: 55-07, Section: A, page: 2055.
Contained By:	Dissertation Abstracts International55-07A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9432042

The influence of unity and prototypicality on aesthetic responses to new product designs.
Veryzer, Robert W., Jr.

The influence of unity and prototypicality on aesthetic responses to new product designs. - 179 p.

Source: Dissertation Abstracts International, Volume: 55-07, Section: A, page: 2055.

Thesis (Ph.D.)--University of Florida, 1993.

This dissertation investigates the influence of the aesthetic aspects of product appearance on consumers' product preferences and product evaluations. Two factors, unity and prototypicality, are identified and discussed as being the principal factors that influence consumers' aesthetic responses to product designs. The research provides a basis for a theory of consumer aesthetics and has implications for new product development, product quality, and marketing strategy.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The influence of unity and prototypicality on aesthetic responses to new product designs.
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100 1 $a Veryzer, Robert W., Jr. $3 1922114
245 1 4 $a The influence of unity and prototypicality on aesthetic responses to new product designs.
300 $a 179 p.
500 $a Source: Dissertation Abstracts International, Volume: 55-07, Section: A, page: 2055.
500 $a Chairman: J. Wesley Hutchinson.
502 $a Thesis (Ph.D.)--University of Florida, 1993.
520 $a This dissertation investigates the influence of the aesthetic aspects of product appearance on consumers' product preferences and product evaluations. Two factors, unity and prototypicality, are identified and discussed as being the principal factors that influence consumers' aesthetic responses to product designs. The research provides a basis for a theory of consumer aesthetics and has implications for new product development, product quality, and marketing strategy.
520 $a The dissertation postulates that consumers' responses to product designs are influenced by the design's consistency with the visual organization principle of unity (i.e., a congruity among the elements of a design) and its level of prototypicality (i.e., familiarity; shared features with the category schema). Furthermore, it is suggested that aesthetic responses influence consumers' attitudes toward products, perceptions of product quality, and price expectations.
520 $a Three experiments are conducted in order to examine the role of unity and prototypicality in influencing aesthetic responses and product perceptions. The first study examines the relationship between the two factors (i.e., unity and prototypicality) and consumers' responses to product designs. This study provides evidence that there is a positive effect of unity on aesthetic response and that the favorable aesthetic response generated by consistency with the unity principle also influences "non-aesthetic" product perceptions. The study also finds that the unity factor provides a better explanation of aesthetic response than does prototypicality.
520 $a The second and third experiments examine whether or not the context of the evaluation situation (i.e., presence of other similar products, written product descriptions) moderates the influence of unity. These studies find that even though the evaluation context can reduce the magnitude of the unity effect, the unity effect is quite robust and is pervasive.
520 $a Taken together, the results of the three experiments indicate that the unity visual organization principle is a very important design factor and that aesthetic responses can have a significant impact on consumers' responses to product designs. The results highlight the relationship between product aesthetics (i.e., design) and consumer behavior.
590 $a School code: 0070.
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790 1 0 $a Hutchinson, J. Wesley, $e advisor
790 $a 0070
791 $a Ph.D.
792 $a 1993
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