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Cultural products: Definition and we...

Kumphai, Pimpawan.

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Cultural products: Definition and website evaluation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cultural products: Definition and website evaluation./
Author:	Kumphai, Pimpawan.
Description:	149 p.
Notes:	Source: Masters Abstracts International, Volume: 44-06, page: 2585.
Contained By:	Masters Abstracts International44-06.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1436461
ISBN:	9780542732584

Cultural products: Definition and website evaluation.
Kumphai, Pimpawan.

Cultural products: Definition and website evaluation. - 149 p.

Source: Masters Abstracts International, Volume: 44-06, page: 2585.

Thesis (M.S.)--Oklahoma State University, 2006.

Scope and method of study. This study explored cultural product on young consumers' perspectives by looking at their understanding of cultural product definitions, preferred terms and preferences on cultural product websites. The theory of reasoned action (Fishbien & Ajzen, 1975) was used as a framework to examine relationships between consumer characteristics, belief and attitudes, and shopping intentions. Methods included paper-based and web-based questionnaires. Subjects browsed two websites selling cultural products and answered a series of questions about their perspective on cultural product as a whole and cultural product from the two websites.

ISBN: 9780542732584Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Cultural products: Definition and website evaluation.
LDR:02009nmm 2200289 4500 001 1833144
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035 $a (UMI)AAI1436461
035 $a AAI1436461
040 $a UMI $c UMI
100 1 $a Kumphai, Pimpawan. $3 1921856
245 1 0 $a Cultural products: Definition and website evaluation.
300 $a 149 p.
500 $a Source: Masters Abstracts International, Volume: 44-06, page: 2585.
500 $a Adviser: Cheryl A. Farr.
502 $a Thesis (M.S.)--Oklahoma State University, 2006.
520 $a Scope and method of study. This study explored cultural product on young consumers' perspectives by looking at their understanding of cultural product definitions, preferred terms and preferences on cultural product websites. The theory of reasoned action (Fishbien & Ajzen, 1975) was used as a framework to examine relationships between consumer characteristics, belief and attitudes, and shopping intentions. Methods included paper-based and web-based questionnaires. Subjects browsed two websites selling cultural products and answered a series of questions about their perspective on cultural product as a whole and cultural product from the two websites.
520 $a Findings and conclusions. Findings from this study indicated that young consumers preferred to call cultural product by the term "handcraft." Young consumers who have similar characteristics to a group called Cultural Creatives (Ray & Anderson, 2000) have positive attitudes toward cultural products and a higher intention to purchase cultural products. Important characteristics of cultural products and websites, recommendations for producers, retailers, and future research were discussed.
590 $a School code: 0664.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Home Economics. $3 1019236
690 $a 0338
690 $a 0386
710 2 0 $a Oklahoma State University. $3 626630
773 0 $t Masters Abstracts International $g 44-06.
790 1 0 $a Farr, Cheryl A., $e advisor
790 $a 0664
791 $a M.S.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1436461