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Message framing and sexual abstinenc...

Collins, Philip John.

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Message framing and sexual abstinence messages.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Message framing and sexual abstinence messages./
Author:	Collins, Philip John.
Description:	156 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4533.
Contained By:	Dissertation Abstracts International66-08B.
Subject:	Psychology, Social. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3185747
ISBN:	9780542275814

Message framing and sexual abstinence messages.
Collins, Philip John.

Message framing and sexual abstinence messages. - 156 p.

Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4533.

Thesis (Ph.D.)--Purdue University, 2005.

The purpose of the present study was to examine the effects of message framing and perceived risk of abstinence on the sexual attitudes and intentions of college students. Based on previous research (e.g., Rothman & Salovey, 1997), I hypothesized that the impact of gain-framed abstinence messages, relative to loss-framed abstinence messages, would be greater to the extent a person perceives abstinence as a low-risk activity. The participants of this study (N = 183) reported their demographics, perceptions of risk of abstinence, perceptions of risk of having sex, attitudes toward having sex, sexual intentions, contextual risk and protective factors, sexual involvement, and perceptions of likelihood and level of harm if sexually active on a computerized questionnaire. One week later, they returned to view one of two computer presentations advocating sexual abstinence that varied in message frame (gain or loss). Following the computer presentation, participants reported their attitudes toward having sex, sexual intentions, perceptions of likelihood and level of harm if sexually active, evaluation of the presentation quality, perceptions of message framing, and the thoughts they had during the presentation. Analysis revealed a significant crossover interaction between perceived risk of abstinence and message framing. Unlike previous studies of health and message framing, when the message was gain-framed, participants' intentions to have sex were marginally higher when they perceived the risk of abstinence to be low than when they perceived the risk of abstinence to be high. When the message was loss-framed, participants' intentions to have sex were significantly lower when they perceived the risk of abstinence to be low than when they perceived the risk of abstinence to be high. The primary pattern was highly significant for males with the marginal effect of the gain-framed message becoming significant. The primary pattern was not significant for females. Implications for persuasion theory and for abstinence educators are discussed.

ISBN: 9780542275814Subjects--Topical Terms:

529430
Psychology, Social.

Message framing and sexual abstinence messages.
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100 1 $a Collins, Philip John. $3 1916599
245 1 0 $a Message framing and sexual abstinence messages.
300 $a 156 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4533.
500 $a Major Professors: Duane T. Wegener; Helen Patrick.
502 $a Thesis (Ph.D.)--Purdue University, 2005.
520 $a The purpose of the present study was to examine the effects of message framing and perceived risk of abstinence on the sexual attitudes and intentions of college students. Based on previous research (e.g., Rothman & Salovey, 1997), I hypothesized that the impact of gain-framed abstinence messages, relative to loss-framed abstinence messages, would be greater to the extent a person perceives abstinence as a low-risk activity. The participants of this study (N = 183) reported their demographics, perceptions of risk of abstinence, perceptions of risk of having sex, attitudes toward having sex, sexual intentions, contextual risk and protective factors, sexual involvement, and perceptions of likelihood and level of harm if sexually active on a computerized questionnaire. One week later, they returned to view one of two computer presentations advocating sexual abstinence that varied in message frame (gain or loss). Following the computer presentation, participants reported their attitudes toward having sex, sexual intentions, perceptions of likelihood and level of harm if sexually active, evaluation of the presentation quality, perceptions of message framing, and the thoughts they had during the presentation. Analysis revealed a significant crossover interaction between perceived risk of abstinence and message framing. Unlike previous studies of health and message framing, when the message was gain-framed, participants' intentions to have sex were marginally higher when they perceived the risk of abstinence to be low than when they perceived the risk of abstinence to be high. When the message was loss-framed, participants' intentions to have sex were significantly lower when they perceived the risk of abstinence to be low than when they perceived the risk of abstinence to be high. The primary pattern was highly significant for males with the marginal effect of the gain-framed message becoming significant. The primary pattern was not significant for females. Implications for persuasion theory and for abstinence educators are discussed.
590 $a School code: 0183.
650 4 $a Psychology, Social. $3 529430
650 4 $a Health Sciences, Public Health. $3 1017659
650 4 $a Education, Educational Psychology. $3 1017560
650 4 $a Education, Health. $3 1017668
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773 0 $t Dissertation Abstracts International $g 66-08B.
790 1 0 $a Wegener, Duane T., $e advisor
790 1 0 $a Patrick, Helen, $e advisor
790 $a 0183
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3185747