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A study of donors who have made onli...

Zuniga, Kelly J.

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A study of donors who have made online contributions to universities.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A study of donors who have made online contributions to universities./
Author:	Zuniga, Kelly J.
Description:	135 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3890.
Contained By:	Dissertation Abstracts International66-11A.
Subject:	Education, Administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3195968
ISBN:	9780542400315

A study of donors who have made online contributions to universities.
Zuniga, Kelly J.

A study of donors who have made online contributions to universities. - 135 p.

Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3890.

Thesis (Ed.D.)--University of Houston, 2005.

Two phenomena have converged in the last decade or two. Universities have come to rely more and more on private giving as a source of operating revenue because of continuous decreases in state appropriations. During the same period of time, Americans have increased their access to and use of the internet in exponential numbers, and a significant portion of those users are making purchases and other financial transactions online.

ISBN: 9780542400315Subjects--Topical Terms:

626645
Education, Administration.

A study of donors who have made online contributions to universities.
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100 1 $a Zuniga, Kelly J. $3 1912356
245 1 2 $a A study of donors who have made online contributions to universities.
300 $a 135 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3890.
500 $a Advisers: Robert K. Wimpelberg; James H. Pickering.
502 $a Thesis (Ed.D.)--University of Houston, 2005.
520 $a Two phenomena have converged in the last decade or two. Universities have come to rely more and more on private giving as a source of operating revenue because of continuous decreases in state appropriations. During the same period of time, Americans have increased their access to and use of the internet in exponential numbers, and a significant portion of those users are making purchases and other financial transactions online.
520 $a With the development of electronic commerce on the internet, American institutions of higher learning have begun to construct web sites that provide access to their graduates who might want to make donations by electronic means (Lipman, 2000).
520 $a A 32-item survey instrument, developed and validated by the researcher, was used for gathering data for this study. The target population consisted of 1,563 individuals who have made online donations to five universities---four public and one private---were identified with assistance from the development personnel at each of those universities. The number of participants who completed and submitted the survey was 285.
520 $a The results of the study are compared with previous findings and other commentary in the literature about online giving to non-profit organizations. The study found that the average respondent was 43 years old, married, and had an average adjusted gross income of $1 19,023. Respondents accessed the internet an average of 278 times a month. The results affirm the internet as a viable fundraising medium. Development professionals, however, should not be surprised that the respondents reported making few significantly large donations---a finding consistent with earlier research. The respondents gave high ratings to the ease of online giving and their own comfort level with making financial transactions on the internet, but they identified other equally strong motivators for using E-philanthropy. Donors reported that website information about how donations are spent would positively affect their willingness to make online contributions.
520 $a These highlights and a set of other findings in this study may assist higher education development professionals.
590 $a School code: 0087.
650 4 $a Education, Administration. $3 626645
650 4 $a Education, Higher. $3 543175
650 4 $a Education, Finance. $3 1020300
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710 2 0 $a University of Houston. $3 1019266
773 0 $t Dissertation Abstracts International $g 66-11A.
790 1 0 $a Wimpelberg, Robert K., $e advisor
790 1 0 $a Pickering, James H., $e advisor
790 $a 0087
791 $a Ed.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3195968