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Corporate public relations practitio...

Laborde, Everett Justin.

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Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Corporate public relations practitioners' perceptions of program evaluation and encroachment effect./
Author:	Laborde, Everett Justin.
Description:	44 p.
Notes:	Source: Masters Abstracts International, Volume: 44-01, page: 0020.
Contained By:	Masters Abstracts International44-01.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1428272
ISBN:	9780542242328

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.
Laborde, Everett Justin.

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect. - 44 p.

Source: Masters Abstracts International, Volume: 44-01, page: 0020.

Thesis (M.S.)--The Florida State University, 2005.

Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations' independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department's defense against encroachment.

ISBN: 9780542242328Subjects--Topical Terms:

1017395
Mass Communications.

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.
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300 $a 44 p.
500 $a Source: Masters Abstracts International, Volume: 44-01, page: 0020.
500 $a Adviser: Donnalyn Pompper.
502 $a Thesis (M.S.)--The Florida State University, 2005.
520 $a Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations' independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department's defense against encroachment.
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650 4 $a Business Administration, Marketing. $3 1017573
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