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The impact of situational influences...

Adkins, Steve.

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The impact of situational influences of websites on brand loyalty: An empirical analysis.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The impact of situational influences of websites on brand loyalty: An empirical analysis./
Author:	Adkins, Steve.
Description:	197 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-12, Section: A, page: 4452.
Contained By:	Dissertation Abstracts International66-12A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3197579
ISBN:	9780542439469

The impact of situational influences of websites on brand loyalty: An empirical analysis.
Adkins, Steve.

The impact of situational influences of websites on brand loyalty: An empirical analysis. - 197 p.

Source: Dissertation Abstracts International, Volume: 66-12, Section: A, page: 4452.

Thesis (D.B.A.)--Nova Southeastern University, 2005.

This study analyzes the impact that situational influences of websites have on brand loyalty. The study utilizes the theory of situational influence and theory of reasoned action. The situational influence theory states that based upon a situation, environmental influences will affect the determination of consideration and choice of a purchase or non-purchase. The theory of reasoned action is implemented to examine the impact that these influences have upon attitudes and intention of brand loyalty. The study utilizes the samples from three different educational institutions from different regions of the country.

ISBN: 9780542439469Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The impact of situational influences of websites on brand loyalty: An empirical analysis.
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100 1 $a Adkins, Steve. $3 1912187
245 1 4 $a The impact of situational influences of websites on brand loyalty: An empirical analysis.
300 $a 197 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-12, Section: A, page: 4452.
502 $a Thesis (D.B.A.)--Nova Southeastern University, 2005.
520 $a This study analyzes the impact that situational influences of websites have on brand loyalty. The study utilizes the theory of situational influence and theory of reasoned action. The situational influence theory states that based upon a situation, environmental influences will affect the determination of consideration and choice of a purchase or non-purchase. The theory of reasoned action is implemented to examine the impact that these influences have upon attitudes and intention of brand loyalty. The study utilizes the samples from three different educational institutions from different regions of the country.
520 $a In examination of the gathered data, eight hypotheses were developed and tested; five were supported, three were not supported. The results indicate that of these situational influences upon brand loyalty, the model that was presented and tested indicated good fit. Therefore, brand loyalty to a product or service can be increased through the use of a website.
590 $a School code: 1191.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 0 $a Nova Southeastern University. $3 1017571
773 0 $t Dissertation Abstracts International $g 66-12A.
790 $a 1191
791 $a D.B.A.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3197579