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An analysis of successful graphic tr...

Longboy, Christine Ramos.

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An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos).

Record Type:	Electronic resources : Monograph/item
Title/Author:	An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos)./
Author:	Longboy, Christine Ramos.
Description:	152 p.
Notes:	Source: Masters Abstracts International, Volume: 44-02, page: 0596.
Contained By:	Masters Abstracts International44-02.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1429167
ISBN:	9780542343742

An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos).
Longboy, Christine Ramos.

An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos). - 152 p.

Source: Masters Abstracts International, Volume: 44-02, page: 0596.

Thesis (M.A.)--University of Hawai'i at Manoa, 2005.

This study researches two questions: How do successful graphic trademarks symbolically identify its company or product? And are certain taxonomic classes of trademarks more effective in terms of effective brand identities? The methods include a trademark analysis to select successful graphic trademarks, a semiotic analysis, classification within the taxonomic tree of trademarks, and a brand identity effectiveness analysis against the classifications of each successful trademark. The results conclude that the Time Warner Cable, Starbucks Coffee Company, and Bank of America trademarks are successful and each symbolically identifies its company through Peirce's triadic sign concept. Time Warner Cable, Starbucks Coffee Company, and Bank of America trademarks are classified as metaphoric mark and descriptive name mark, found mark and artificial name, and found mark and descriptive name mark respectively. Classified trademarks analyzed for brand identity effectiveness conclude that certain classes of trademarks are not more effective in terms of brand identity effectiveness.

ISBN: 9780542343742Subjects--Topical Terms:

1017395
Mass Communications.

An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos).
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100 1 $a Longboy, Christine Ramos. $3 1909561
245 1 3 $a An analysis of successful graphic trademarks based on principles of design, semiotic theory, taxonomy of trademarks, and criteria for effective brand identities (Logos).
300 $a 152 p.
500 $a Source: Masters Abstracts International, Volume: 44-02, page: 0596.
500 $a Adviser: Brian Cannon.
502 $a Thesis (M.A.)--University of Hawai'i at Manoa, 2005.
520 $a This study researches two questions: How do successful graphic trademarks symbolically identify its company or product? And are certain taxonomic classes of trademarks more effective in terms of effective brand identities? The methods include a trademark analysis to select successful graphic trademarks, a semiotic analysis, classification within the taxonomic tree of trademarks, and a brand identity effectiveness analysis against the classifications of each successful trademark. The results conclude that the Time Warner Cable, Starbucks Coffee Company, and Bank of America trademarks are successful and each symbolically identifies its company through Peirce's triadic sign concept. Time Warner Cable, Starbucks Coffee Company, and Bank of America trademarks are classified as metaphoric mark and descriptive name mark, found mark and artificial name, and found mark and descriptive name mark respectively. Classified trademarks analyzed for brand identity effectiveness conclude that certain classes of trademarks are not more effective in terms of brand identity effectiveness.
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