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Nutritional value and economic worth...

Findley, Gloria Renee.

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Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States./
Author:	Findley, Gloria Renee.
Description:	212 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-04, Section: B, page: 1802.
Contained By:	Dissertation Abstracts International66-04B.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3173478
ISBN:	0542108348

Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States.
Findley, Gloria Renee.

Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States. - 212 p.

Source: Dissertation Abstracts International, Volume: 66-04, Section: B, page: 1802.

Thesis (Ph.D.)--Auburn University, 2005.

If adopted in the United States (US), quantitative ingredient declaration (QUID) also known as "percentage labeling" could enhance consumer welfare by helping consumers improve their diets and by allowing for brand comparisons. Understanding food labels is vital to all; however, many studies have found that food product label information in the U.S. is confusing for consumers. Current U.S. food laws require ingredient listings in predominance of weight order and nutrition labeling on most foods, and QUID is not required. To date, no research has been reported that evaluates consumer perception of food products when labeled with QUID.

ISBN: 0542108348Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States.
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100 1 $a Findley, Gloria Renee. $3 1904907
245 1 0 $a Nutritional value and economic worth perceptions gained from label ingredient information and consumer confidence in information provided on food labels in the United States.
300 $a 212 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-04, Section: B, page: 1802.
500 $a Director: Robin B. Fellers.
502 $a Thesis (Ph.D.)--Auburn University, 2005.
520 $a If adopted in the United States (US), quantitative ingredient declaration (QUID) also known as "percentage labeling" could enhance consumer welfare by helping consumers improve their diets and by allowing for brand comparisons. Understanding food labels is vital to all; however, many studies have found that food product label information in the U.S. is confusing for consumers. Current U.S. food laws require ingredient listings in predominance of weight order and nutrition labeling on most foods, and QUID is not required. To date, no research has been reported that evaluates consumer perception of food products when labeled with QUID.
520 $a This pilot study investigated consumer perception of several constructs: nutritional value, economic worth, confidence in food label information, and trust in a food manufacturer. The experimental design provided respondents with food labels containing varying types of information, presented in random order. Identical products were obtained in the US and from the United Kingdom (UK), but country of origin was not identified. One label shown to subjects contained the front panel of the U.S. food product, while another label contained the same front panel but also included an ingredient listing by predominance of weight order, and the remaining label contained the front panel of the U.K. food product and included QUID. A questionnaire was designed to elicit consumer food label perception responses, and general food label and demographic information. Two modes of survey administration were incorporated; a print survey administered face-to-face and an electronic survey. A total of 259 subjects in Union County, Ohio participated in the print survey and 173 Auburn University GroupWiseRTM WebAccess e-mail account members participated in the e-mail survey. Comprehensive factor analysis was performed and repeated measure analysis of variance was used to analyze the collected data and empirically test the proposed research hypotheses.
520 $a The results indicated that consumer perception was impacted by exposure to QUID for a given food product. More specifically, QUID significantly impacted consumer belief in the amount of fruit present, consumer perception of nutritional value and economic worth of a food product, and trust in the food manufacturer.
520 $a These findings will support the efforts of consumer groups lobbying for QUID adoption in the US. Results from this research provide both added justification for QUID legislation to be enacted and evidence for improving accuracy of food label information.
590 $a School code: 0012.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Agriculture, Food Science and Technology. $3 1017813
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690 $a 0338
710 2 0 $a Auburn University. $3 1020457
773 0 $t Dissertation Abstracts International $g 66-04B.
790 1 0 $a Fellers, Robin B., $e advisor
790 $a 0012
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3173478