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Color as cognitive artifact: A mean...

Puhalla, Dennis M.

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Color as cognitive artifact: A means of communication. Language and message.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Color as cognitive artifact: A means of communication. Language and message./
Author:	Puhalla, Dennis M.
Description:	187 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-01, Section: A, page: 0010.
Contained By:	Dissertation Abstracts International66-01A.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3162470
ISBN:	0496961772

Color as cognitive artifact: A means of communication. Language and message.
Puhalla, Dennis M.

Color as cognitive artifact: A means of communication. Language and message. - 187 p.

Source: Dissertation Abstracts International, Volume: 66-01, Section: A, page: 0010.

Thesis (Ph.D.)--North Carolina State University, 2005.

Color is an intrinsic visual attribute of form that functions as language and message. The purpose of this study was to investigate objectively structured color combinations as a means to communicate visual order for the purpose reinforcing information hierarchy. Controlling the visual relationships of hue, value and chroma contrast can significantly assist a person's cognitive ability to assign importance and dominance to a controlled color structure.

ISBN: 0496961772Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Color as cognitive artifact: A means of communication. Language and message.
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035 $a AAI3162470
040 $a UnM $c UnM
100 1 $a Puhalla, Dennis M. $3 1904087
245 1 0 $a Color as cognitive artifact: A means of communication. Language and message.
300 $a 187 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-01, Section: A, page: 0010.
500 $a Chair: Meredith J. Davis.
502 $a Thesis (Ph.D.)--North Carolina State University, 2005.
520 $a Color is an intrinsic visual attribute of form that functions as language and message. The purpose of this study was to investigate objectively structured color combinations as a means to communicate visual order for the purpose reinforcing information hierarchy. Controlling the visual relationships of hue, value and chroma contrast can significantly assist a person's cognitive ability to assign importance and dominance to a controlled color structure.
520 $a This research study provided significant findings supporting the hypothesis that intrinsic color structures can be formulated objectively; represent a visual hierarchy; and be perceived in an understandable order. The documented findings of this study presented explicit evidence that addresses specific mechanisms for objective color ordering.
520 $a The independent variables in the study were the attributes of color that form a color combination within each of the three attributes of color. The interconnection of these attributes was compared by contrast and similarity through a grouping of colors in derivative structured patterns. Variables of size, shape, space, position, signs, symbols and motion were constrained. Facilitating color representation and presentation, text and type were utilized as controlled variables.
520 $a In order to determine if color combinations could be identified and objectively qualified and quantified, an experimental research design strategy was operationalized. Six hue, value and chroma configurations produced eighteen color structures. To determine the predominant tendency in viewers' perception of color organization a statistical analysis was calculated. For task effectiveness, statistical analysis was computed in ordinal scale measurements and Chi-Square analysis for 99 participants. For task efficiency, minimum, maximum, mean and median scores were calculated. To analyze task efficiency, three distinct ANOVA calculations were made for time variations within the value, hue and chroma structures. Chi-Square and ANOVA analyses verified significant probability results in each hue, value and chroma structure.
520 $a The natural inferences of the study support the proposition that there is a natural relationship between objective color ordering principles and human comprehension. The study offers an alternative to current methods and techniques for color selection anchored in subjective psychological intentions and marketing tactics. Color can be assembled according to objective rules or "codes."
590 $a School code: 0155.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Fine Arts. $3 891065
650 4 $a Information Science. $3 1017528
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710 2 0 $a North Carolina State University. $3 1018772
773 0 $t Dissertation Abstracts International $g 66-01A.
790 1 0 $a Davis, Meredith J., $e advisor
790 $a 0155
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3162470