東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Personality types and consumer prefe...

Hu, Hsin-Hui.

Linked to FindBook

Google Book

Amazon

博客來

Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry./
Author:	Hu, Hsin-Hui.
Description:	190 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-06, Section: B, page: 3455.
Contained By:	Dissertation Abstracts International66-06B.
Subject:	Psychology, Personality. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3180116
ISBN:	0542203391

Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry.
Hu, Hsin-Hui.

Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry. - 190 p.

Source: Dissertation Abstracts International, Volume: 66-06, Section: B, page: 3455.

Thesis (Ph.D.)--The Ohio State University, 2005.

The immense popularity of marketing promotions and loyalty programs has resulted in the introduction of several new exchange media other than money. Therefore, consumers are increasingly able to pay for goods and services in a combination of currencies, not just in dollars. The current study examined the effects of personality traits---need for cognition and self-monitoring---on consumers' preferences of currency usage in restaurant industry, and explored whether differences in restaurant segments were related to consumers' currency preferences. It also presented and tested the conceptual model developed for this study.

ISBN: 0542203391Subjects--Topical Terms:

1017585
Psychology, Personality.

Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry.
LDR:03162nmm 2200313 4500 001 1814280
005 20060511141247.5
008 130610s2005 eng d
020 $a 0542203391
035 $a (UnM)AAI3180116
035 $a AAI3180116
040 $a UnM $c UnM
100 1 $a Hu, Hsin-Hui. $3 1903752
245 1 0 $a Personality types and consumer preferences for multiple currency usages: A study of the restaurant industry.
300 $a 190 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-06, Section: B, page: 3455.
500 $a Adviser: H. G. Parsa.
502 $a Thesis (Ph.D.)--The Ohio State University, 2005.
520 $a The immense popularity of marketing promotions and loyalty programs has resulted in the introduction of several new exchange media other than money. Therefore, consumers are increasingly able to pay for goods and services in a combination of currencies, not just in dollars. The current study examined the effects of personality traits---need for cognition and self-monitoring---on consumers' preferences of currency usage in restaurant industry, and explored whether differences in restaurant segments were related to consumers' currency preferences. It also presented and tested the conceptual model developed for this study.
520 $a An experimental design was applied to test seven hypotheses that reflected the research question, whether individual differences and restaurant segments would influence consumers' preference of the currency usage. Total of 471 participants were included in the study. Descriptive statistics and multinomial logistic regression was performed with SPSS and STATA to analyze the data.
520 $a Results of the study indicated that the effects of self-monitoring and dining companions are significantly related to consumers' currency preferences while restaurant segment and need for cognition have no significant impact on consumers' currency preferences. It showed that high self-monitors are less likely to prefer the currency of points compared to dollars than low self-monitors. Moreover, consumers who dine alone are more likely to prefer to pay with points-only as opposed to dollars-only than consumers who dine with the boss. Additionally, high self-monitors dining alone were more likely to prefer to pay with combined-currency (dollars and points) or points-only than low self-monitors. On the other hand, high-self monitors dining with a boss were more likely to prefer to pay with dollars-only than to pay with dollars and points or points-only.
520 $a The study identified the characteristics of consumers using the different currency options in foodservice industry. By understanding the individual personality differences of customers when using different currencies, restaurants could decide whether or not to implement different currency prices based on their target markets.
590 $a School code: 0168.
650 4 $a Psychology, Personality. $3 1017585
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0625
690 $a 0338
710 2 0 $a The Ohio State University. $3 718944
773 0 $t Dissertation Abstracts International $g 66-06B.
790 1 0 $a Parsa, H. G., $e advisor
790 $a 0168
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3180116