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Mimetic desire, dramatistic analysis...

Vandenberg, Kathleen M.

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Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard).

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard)./
Author:	Vandenberg, Kathleen M.
Description:	284 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-03, Section: A, page: 0983.
Contained By:	Dissertation Abstracts International66-03A.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3169875
ISBN:	0542059118

Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard).
Vandenberg, Kathleen M.

Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard). - 284 p.

Source: Dissertation Abstracts International, Volume: 66-03, Section: A, page: 0983.

Thesis (Ph.D.)--The Catholic University of America, 2005.

Rhetoric, conceived in the classical sense, deals with the ways in which rhetors---deliberately, consciously, and openly---work to persuade audiences. Yet, as many in rhetorical studies have pointed out, rhetoric also can be understood to encompass a much broader range of activities, and, also, rhetoric can be viewed as epistemic, as a process through which individuals come to know and understand their worlds. Such an understanding is implicit in Jacques Ellul's treatment of sociological propaganda. Sociological propaganda, Ellul posits, is created when members of a group behave in such a way as to influence the attitudes, actions, and lifestyles of others; often this behavior is unconscious, unintentional and spontaneous. This dissertation examines how the generation and spread of such sociological propaganda is facilitated by the modern phenomena of mass media and asserts that the best way to approach and understand such propaganda is through hybridization of the perspectives of rhetorical scholar Kenneth Burke and French literary scholar Rene Girard. I propose that Burke's concept of "Identification" and his dramatistic tool, the pentad, can provide illumination of the formal and material causes of sociological propaganda while Girard's concept of triangulated desire can offer insight into the efficient and final causes of this ultimately mimetic behavior. After a consideration, in Chapter 1, of how the modern mass media lends itself to the creation and spread of such sociological propaganda, I briefly survey, in Chapter 2, the history of rhetoric in order to emphasize the places where this history anticipates and encourages an examination of the roles of imitation and desire in the creation of persuasion. Chapter 3 argues that pairing Burke and Girard, with their shared interests in identification/imitation and scapegoating, is a profitable means of analyzing the rhetoric of sociological propaganda. This argument is pursued in Chapters 4 and 5 where two case studies-the first on select twentieth-century print advertisements and the second on pro-Iraqi war propaganda-are undertaken in order to examine how the theories of both permit scholars to understand the "intervidual" (Girard's neologism) behavior motivating, sustaining, and spreading the rhetoric of sociological propaganda.

ISBN: 0542059118Subjects--Topical Terms:

1017395
Mass Communications.

Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard).
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245 1 0 $a Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard).
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502 $a Thesis (Ph.D.)--The Catholic University of America, 2005.
520 $a Rhetoric, conceived in the classical sense, deals with the ways in which rhetors---deliberately, consciously, and openly---work to persuade audiences. Yet, as many in rhetorical studies have pointed out, rhetoric also can be understood to encompass a much broader range of activities, and, also, rhetoric can be viewed as epistemic, as a process through which individuals come to know and understand their worlds. Such an understanding is implicit in Jacques Ellul's treatment of sociological propaganda. Sociological propaganda, Ellul posits, is created when members of a group behave in such a way as to influence the attitudes, actions, and lifestyles of others; often this behavior is unconscious, unintentional and spontaneous. This dissertation examines how the generation and spread of such sociological propaganda is facilitated by the modern phenomena of mass media and asserts that the best way to approach and understand such propaganda is through hybridization of the perspectives of rhetorical scholar Kenneth Burke and French literary scholar Rene Girard. I propose that Burke's concept of "Identification" and his dramatistic tool, the pentad, can provide illumination of the formal and material causes of sociological propaganda while Girard's concept of triangulated desire can offer insight into the efficient and final causes of this ultimately mimetic behavior. After a consideration, in Chapter 1, of how the modern mass media lends itself to the creation and spread of such sociological propaganda, I briefly survey, in Chapter 2, the history of rhetoric in order to emphasize the places where this history anticipates and encourages an examination of the roles of imitation and desire in the creation of persuasion. Chapter 3 argues that pairing Burke and Girard, with their shared interests in identification/imitation and scapegoating, is a profitable means of analyzing the rhetoric of sociological propaganda. This argument is pursued in Chapters 4 and 5 where two case studies-the first on select twentieth-century print advertisements and the second on pro-Iraqi war propaganda-are undertaken in order to examine how the theories of both permit scholars to understand the "intervidual" (Girard's neologism) behavior motivating, sustaining, and spreading the rhetoric of sociological propaganda.
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