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Understanding customization: A case...

Wanberg, John Joseph.

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Understanding customization: A case study in car customization.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding customization: A case study in car customization./
Author:	Wanberg, John Joseph.
Description:	168 p.
Notes:	Source: Masters Abstracts International, Volume: 43-05, page: 1438.
Contained By:	Masters Abstracts International43-05.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1430887
ISBN:	0542020513

Understanding customization: A case study in car customization.
Wanberg, John Joseph.

Understanding customization: A case study in car customization. - 168 p.

Source: Masters Abstracts International, Volume: 43-05, page: 1438.

Thesis (M.S.D.)--Arizona State University, 2005.

This thesis helps substantiate the hypothesis that customization activities can denote an underlying psychological need to invent, adapt, and express oneself (create identity) in a social context---the implications of which may appear to conflict with the aims of a mass-manufacture hegemony. This research focuses on the distinct history, culture, and needs of "car customizers"---or those individuals who buy and/or create personalized modifications for vehicles. Considering the growing trend of individual-initiated customization, the methods and motivations of car customizers act as an important case study for product manufacturers affected by similar activities.

ISBN: 0542020513Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Understanding customization: A case study in car customization.
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020 $a 0542020513
035 $a (UnM)AAI1430887
035 $a AAI1430887
040 $a UnM $c UnM
100 1 $a Wanberg, John Joseph. $3 1902563
245 1 0 $a Understanding customization: A case study in car customization.
300 $a 168 p.
500 $a Source: Masters Abstracts International, Volume: 43-05, page: 1438.
500 $a Adviser: Prasad Boradkar.
502 $a Thesis (M.S.D.)--Arizona State University, 2005.
520 $a This thesis helps substantiate the hypothesis that customization activities can denote an underlying psychological need to invent, adapt, and express oneself (create identity) in a social context---the implications of which may appear to conflict with the aims of a mass-manufacture hegemony. This research focuses on the distinct history, culture, and needs of "car customizers"---or those individuals who buy and/or create personalized modifications for vehicles. Considering the growing trend of individual-initiated customization, the methods and motivations of car customizers act as an important case study for product manufacturers affected by similar activities.
520 $a Data were collected through literature review, interviews (using video, audio, and special photographic/audio methods), and ethnographic observations of car customizers within the Greater Phoenix area. Analyses involve psychological and sociological perspectives, as well as manufacturing methodologies. Results show evidence of a personal and culturally influenced impetus for customization: Conclusions include implications for industrial designers and future research into customization.
590 $a School code: 0010.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Transportation. $3 555912
650 4 $a Engineering, Automotive. $3 1018477
690 $a 0389
690 $a 0709
690 $a 0540
710 2 0 $a Arizona State University. $3 1017445
773 0 $t Masters Abstracts International $g 43-05.
790 1 0 $a Boradkar, Prasad, $e advisor
790 $a 0010
791 $a M.S.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1430887