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An analysis of team Web site content...

Finley, Peter S.

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An analysis of team Web site content and college choice factors of NCAA Division III cross-country runners.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An analysis of team Web site content and college choice factors of NCAA Division III cross-country runners./
Author:	Finley, Peter S.
Description:	183 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-04, Section: A, page: 1291.
Contained By:	Dissertation Abstracts International66-04A.
Subject:	Education, Higher. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3171927
ISBN:	0542082349

An analysis of team Web site content and college choice factors of NCAA Division III cross-country runners.
Finley, Peter S.

An analysis of team Web site content and college choice factors of NCAA Division III cross-country runners. - 183 p.

Source: Dissertation Abstracts International, Volume: 66-04, Section: A, page: 1291.

Thesis (Ph.D.)--University of Northern Colorado, 2005.

The recruitment of student-athletes is important for the success of collegiate teams at all NCAA levels. However, for non-revenue sports, recruiting budgets are often limited. The Web presents a means to distribute program information that might be of interest to recruits. This dissertation sought to determine precisely what content is present on NCAA Division III cross country Web sites and what content is important to prospects as they make their college choice. Also examined were the uses of Web-based means of communication to begin a dialogue between coaches and prospects. A content analysis of 181 randomly sampled Web sites was conducted. Further, a survey of freshmen athletes from the same 181 programs was used to explore their college selection process. A series of One-Way ANOVAs were used to determine areas of significant difference between groups based on gender and ability. Results suggested that the Web, and specifically team Web sites, were important sources of information for college selection but that many team Web sites were lacking salient information. Web-based means of communication were preferred by prospects as they contacted coaches. In several cases, Web content was found to be most likely to influence the college choice of higher ability male athletes. This research is significant for the college coaches who are interested in recruiting in a cost-effective manner and in updating their Web site to assist in this process. Several recommendations are made based on the results that can help college coaches in constructing a recruit-friendly team Web site.

ISBN: 0542082349Subjects--Topical Terms:

543175
Education, Higher.

An analysis of team Web site content and college choice factors of NCAA Division III cross-country runners.
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520 $a The recruitment of student-athletes is important for the success of collegiate teams at all NCAA levels. However, for non-revenue sports, recruiting budgets are often limited. The Web presents a means to distribute program information that might be of interest to recruits. This dissertation sought to determine precisely what content is present on NCAA Division III cross country Web sites and what content is important to prospects as they make their college choice. Also examined were the uses of Web-based means of communication to begin a dialogue between coaches and prospects. A content analysis of 181 randomly sampled Web sites was conducted. Further, a survey of freshmen athletes from the same 181 programs was used to explore their college selection process. A series of One-Way ANOVAs were used to determine areas of significant difference between groups based on gender and ability. Results suggested that the Web, and specifically team Web sites, were important sources of information for college selection but that many team Web sites were lacking salient information. Web-based means of communication were preferred by prospects as they contacted coaches. In several cases, Web content was found to be most likely to influence the college choice of higher ability male athletes. This research is significant for the college coaches who are interested in recruiting in a cost-effective manner and in updating their Web site to assist in this process. Several recommendations are made based on the results that can help college coaches in constructing a recruit-friendly team Web site.
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