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The winning line: The rise of Americ...

Skorich, Vicky Lynn.

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The winning line: The rise of American sportswear as fashion, 1945-1960.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The winning line: The rise of American sportswear as fashion, 1945-1960./
Author:	Skorich, Vicky Lynn.
Description:	238 p.
Notes:	Source: Dissertation Abstracts International, Volume: 58-07, Section: A, page: 2430.
Contained By:	Dissertation Abstracts International58-07A.
Subject:	Art History. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9738480
ISBN:	0591486784

The winning line: The rise of American sportswear as fashion, 1945-1960.
Skorich, Vicky Lynn.

The winning line: The rise of American sportswear as fashion, 1945-1960. - 238 p.

Source: Dissertation Abstracts International, Volume: 58-07, Section: A, page: 2430.

Thesis (Ph.D.)--University of Minnesota, 1997.

The Winning Line is an examination of the revolution in women's fashions that occurred in the twentieth century--the emergence of sportswear. During the period 1945-1960, it became clear that sportswear--casual separates derived from costumes once worn only to play sports--represented a new approach to dress. The history of sportswear is that of the ready-to-wear industry, which spread its message of variety and visual appeal through the new media of cinema and television, and new institutions, such as the beauty pageant. Women abandoned older ideals of fashionable dress, based on exclusivity and workmanship, as the availability, affordability, and variety in ready-made separates gave women new ideals that suited mass market capabilities. The internalized ideal of the right way to look shifted from an adapted version of formal and idealized perfection to a personalized display of identity.

ISBN: 0591486784Subjects--Topical Terms:

635474
Art History.

The winning line: The rise of American sportswear as fashion, 1945-1960.
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100 1 $a Skorich, Vicky Lynn. $3 1900214
245 1 0 $a The winning line: The rise of American sportswear as fashion, 1945-1960.
300 $a 238 p.
500 $a Source: Dissertation Abstracts International, Volume: 58-07, Section: A, page: 2430.
500 $a Adviser: Karal Ann Marling.
502 $a Thesis (Ph.D.)--University of Minnesota, 1997.
520 $a The Winning Line is an examination of the revolution in women's fashions that occurred in the twentieth century--the emergence of sportswear. During the period 1945-1960, it became clear that sportswear--casual separates derived from costumes once worn only to play sports--represented a new approach to dress. The history of sportswear is that of the ready-to-wear industry, which spread its message of variety and visual appeal through the new media of cinema and television, and new institutions, such as the beauty pageant. Women abandoned older ideals of fashionable dress, based on exclusivity and workmanship, as the availability, affordability, and variety in ready-made separates gave women new ideals that suited mass market capabilities. The internalized ideal of the right way to look shifted from an adapted version of formal and idealized perfection to a personalized display of identity.
520 $a This evolution was not smooth and it encountered opposition, most notably from the American garment industry, which feared the power of American sportswear designers. As people moved to the suburbs, leisure time and activities increased, life became more informal and consumer demand prompted the fashion industry to recognize the importance and the fashion of sportswear. The imagistic presentation of high fashion began to incorporate elements of a "snapshot aesthetic" which had appeared in the 1930's as most suited the sportswear. The snapshot aesthetic impelled the shift of the concept of fashionable dress, which changed from a French ideal connoting status, maturity, and money, to an American ideal of variety, excitement and youth.
520 $a The fifties is a critical period when the pace of change in the fashion cycle increased dramatically and change came to be appreciated as an economic stimulant, as good as growth itself. This attitude, based on consumption as an avenue for personal expressiveness, accords with the design aesthetic that expressed the values of the expanding American middle class. This aesthetic embodied their optimistic transformation of expectations. A staggering range of choice, and the explicit promise of more, different choices next year, was presented as the reward for the worthy and hardworking. Available, affordable, and constantly changing, colorful sportswear was--and remains--the projection of and the international uniform of glamorous, modern prosperity.
590 $a School code: 0130.
650 4 $a Art History. $3 635474
650 4 $a American Studies. $3 1017604
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Women's Studies. $3 1017481
650 4 $a Home Economics. $3 1019236
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710 2 0 $a University of Minnesota. $3 676231
773 0 $t Dissertation Abstracts International $g 58-07A.
790 1 0 $a Marling, Karal Ann, $e advisor
790 $a 0130
791 $a Ph.D.
792 $a 1997
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9738480