Managing Services.
Nankervis, Alan.

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  • Managing Services.
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Managing Services./
    Author: Nankervis, Alan.
    other author: Milton-Smith, John.
    Published: Cambridge :Cambridge University Press, : 2005.,
    Description: 378 p.
    [NT 15003449]: Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
    Subject: Service industries. -
    Online resource: http://dx.doi.org/10.1017/CBO9780511481260Click here to view book
    ISBN: 9780511481260 (electronic bk.)
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W9170034 電子資源 11.線上閱覽_V 電子書 EB HD9980.5.M344 2005eb 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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