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Managing Services.
~
Nankervis, Alan.
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Managing Services.
Record Type:
Electronic resources : Monograph/item
Title/Author:
Managing Services./
Author:
Nankervis, Alan.
other author:
Milton-Smith, John.
Published:
Cambridge :Cambridge University Press, : 2005.,
Description:
378 p.
[NT 15003449]:
Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
Subject:
Service industries. -
Online resource:
http://dx.doi.org/10.1017/CBO9780511481260Click here to view book
ISBN:
9780511481260 (electronic bk.)
Managing Services.
Nankervis, Alan.
Managing Services.
[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.
Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:
665720
Service industries.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD9980.5.M344 2005eb
Dewey Class. No.: 347.41075
Managing Services.
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Managing Services.
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[electronic resource].
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Cambridge :
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Cambridge University Press,
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2005.
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378 p.
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Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
520
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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
533
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Electronic reproduction.
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Available via World Wide Web.
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Milton-Smith, John.
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Miyamoto, Yuki.
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Taylor, Ruth.
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Click here to view book
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http://dx.doi.org/10.1017/CBO9780511481260
based on 0 review(s)
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電子資源
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
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Loan Status
No. of reservations
Opac note
Attachments
W9170034
電子資源
11.線上閱覽_V
電子書
EB HD9980.5.M344 2005eb
一般使用(Normal)
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0
1 records • Pages 1 •
1
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