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價格保證策略對消費者決策行為之影響 = = The influence...

宋進福

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價格保證策略對消費者決策行為之影響 = = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	價格保證策略對消費者決策行為之影響 = / 宋進福撰
Reminder of title:	The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 /
remainder title:	The influence of price-matching guarantee policy to consumers' decision behaviors
Author:	宋進福
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民94[2005],
Description:	114面 : 圖,表 ; 30公分
Notes:	指導教授︰林家五
Subject:	可信度 -
Online resource:	http://134.208.10.124/ETD-db/ETD-search-c/view_etd?URN=etd-0714105-174318PDF全文

價格保證策略對消費者決策行為之影響 = = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 /
宋進福

價格保證策略對消費者決策行為之影響 = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 / The influence of price-matching guarantee policy to consumers' decision behaviorsTested by the modulate effects of reference price and store image宋進福撰 - [花蓮縣] : 國立東華大學企業管理學系, 民94[2005] - 114面 : 圖,表 ; 30公分

指導教授︰林家五

碩士論文--國立東華大學企業管理學系,2005

參考書目︰面92-98Subjects--Topical Terms:

2529070
可信度

價格保證策略對消費者決策行為之影響 = = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 /
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