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運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客...

關國宏

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運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = / 關國宏撰
Reminder of title:	Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 /
remainder title:	Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance
Author:	關國宏
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民94[2005],
Description:	14,203面 : 圖,表 ; 30公分
Notes:	指導教授︰池文海
Subject:	顧客自發行為 -
Online resource:	http://134.208.10.124/ETD-db/ETD-search-c/view_etd?URN=etd-0701105-000058PDF全文

運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 /
關國宏

運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 / Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales PerformanceAn Empirical Study of Life Insurance Industy in Taiwan關國宏撰 - [花蓮縣] : 國立東華大學企業管理學系, 民94[2005] - 14,203面 : 圖,表 ; 30公分

指導教授︰池文海

碩士論文--國立東華大學企業管理學系,2005

參考書目︰面191-199Subjects--Topical Terms:

2541454
顧客自發行為

運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 /
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