| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing research :/ Dawn Iacobucci, Gilbert A. Churchill, Jr. |
| Reminder of title: |
methodological foundations / |
| Author: |
Iacobucci, Dawn. |
| other author: |
Churchill, Gilbert A. |
| Published: |
Australia [etc.] :South Western Cengage Learning, : cop. 2010., |
| Description: |
604 p. :ill. ;26 cm. |
| Notes: |
9th edition authored-- Gilbert A. Churchill, Jr. |
| Subject: |
Marketing research. - |
| ISBN: |
9780538743778 (international student ed. with Qualtrics : pbk.) |