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Consumer interest in and willingness...

Magnusson, J. Erik.

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Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis./
Author:	Magnusson, J. Erik.
Description:	178 p.
Notes:	Source: Masters Abstracts International, Volume: 41-05, page: 1299.
Contained By:	Masters Abstracts International41-05.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ76798
ISBN:	9780612767980

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.
Magnusson, J. Erik.

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis. - 178 p.

Source: Masters Abstracts International, Volume: 41-05, page: 1299.

Thesis (M.Sc.)--University of Manitoba (Canada), 2002.

This project assesses the market potential for Pesticide Free Production (PFP) food products. Pesticide Free Production is a new reduced input crop production system currently being developed by plant scientists and commodity producers in Manitoba. Assessing the market potential for a new product requires gauging consumer interest in the product. Understanding consumer preferences toward food products containing PFP inputs will provide information that potentially enables producers, processors and retailers to capitalize on the reduced chemical input nature of the PFP system.

ISBN: 9780612767980Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.
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100 1 $a Magnusson, J. Erik. $3 1684803
245 1 0 $a Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.
300 $a 178 p.
500 $a Source: Masters Abstracts International, Volume: 41-05, page: 1299.
500 $a Adviser: John Cranfield.
502 $a Thesis (M.Sc.)--University of Manitoba (Canada), 2002.
520 $a This project assesses the market potential for Pesticide Free Production (PFP) food products. Pesticide Free Production is a new reduced input crop production system currently being developed by plant scientists and commodity producers in Manitoba. Assessing the market potential for a new product requires gauging consumer interest in the product. Understanding consumer preferences toward food products containing PFP inputs will provide information that potentially enables producers, processors and retailers to capitalize on the reduced chemical input nature of the PFP system.
520 $a This study assesses consumer interest in PFP food products using individual household level data gathered via a consumer survey of three Canadian cities, Calgary, Toronto and Winnipeg. Based on a random utility framework, binary and ordered probit models are used to assess consumer interest in purchasing PFP food products and consumer willingness-to-pay (WTP) a premium for PFP food products.
520 $a The results are positive as they indicate strong interest in PFP food products in general and that a potential niche market exists of consumers who are willing-to-pay higher premiums for PFP food products. (Abstract shortened by UMI.)
590 $a School code: 0303.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
690 $a 0338
690 $a 0503
710 2 $a University of Manitoba (Canada). $3 1018707
773 0 $t Masters Abstracts International $g 41-05.
790 1 0 $a Cranfield, John, $e advisor
790 $a 0303
791 $a M.Sc.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ76798