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Consonance in information system pro...

Lin, Pei-Ying.

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Consonance in information system projects: A relationship marketing perspective.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consonance in information system projects: A relationship marketing perspective./
Author:	Lin, Pei-Ying.
Description:	159 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0662.
Contained By:	Dissertation Abstracts International72-02A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437693
ISBN:	9781124398242

Consonance in information system projects: A relationship marketing perspective.
Lin, Pei-Ying.

Consonance in information system projects: A relationship marketing perspective. - 159 p.

Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0662.

Thesis (Ph.D.)--Kent State University, 2010.

Different stakeholders in the information system project usually have different perceptions and expectations of the projects. There is seldom consistency in the stakeholders' evaluations of the project outcome. Thus the outcomes of information system projects are usually disappointing to one or more stakeholders. Consonance is a process that can help achieve consistency in setting common goals and reaching agreements in information system projects among all stakeholders. A better focus on developing a common understanding of different stakeholders' expectations and needs will improve the outcomes of the information system projects. There has been lack of studies that examine the differences in perception of more than one stakeholder and how to achieve consonance. This dissertation proposes that relationship marketing can be a tool to help develop consonance among all stakeholders and eventually improve the success rates of information systems projects. Relationship marketing is the concept of building long-term relationships with customers for mutual benefits. This research uses questionnaires to gather data about the perceptions of four stakeholders involved in production or use of the same information systems. Partial Least Squares regression is used to analyze the data. The results are encouraging. Overall, the concept of relationship marketing does show some impacts of reaching consonance among stakeholders. However, individual stakeholders may require different relationship marketing components to close the perception gaps. Thus, in order to have higher IS project success rate and retain satisfied clients, IS providers could utilize different relationship marketing components to help achieve consonance with different stakeholders.

ISBN: 9781124398242Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Consonance in information system projects: A relationship marketing perspective.
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020 $a 9781124398242
035 $a (UMI)AAI3437693
035 $a AAI3437693
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100 1 $a Lin, Pei-Ying. $3 1684702
245 1 0 $a Consonance in information system projects: A relationship marketing perspective.
300 $a 159 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0662.
500 $a Advisers: Marvin D. Troutt; Alan A. Brandyberry.
502 $a Thesis (Ph.D.)--Kent State University, 2010.
520 $a Different stakeholders in the information system project usually have different perceptions and expectations of the projects. There is seldom consistency in the stakeholders' evaluations of the project outcome. Thus the outcomes of information system projects are usually disappointing to one or more stakeholders. Consonance is a process that can help achieve consistency in setting common goals and reaching agreements in information system projects among all stakeholders. A better focus on developing a common understanding of different stakeholders' expectations and needs will improve the outcomes of the information system projects. There has been lack of studies that examine the differences in perception of more than one stakeholder and how to achieve consonance. This dissertation proposes that relationship marketing can be a tool to help develop consonance among all stakeholders and eventually improve the success rates of information systems projects. Relationship marketing is the concept of building long-term relationships with customers for mutual benefits. This research uses questionnaires to gather data about the perceptions of four stakeholders involved in production or use of the same information systems. Partial Least Squares regression is used to analyze the data. The results are encouraging. Overall, the concept of relationship marketing does show some impacts of reaching consonance among stakeholders. However, individual stakeholders may require different relationship marketing components to close the perception gaps. Thus, in order to have higher IS project success rate and retain satisfied clients, IS providers could utilize different relationship marketing components to help achieve consonance with different stakeholders.
590 $a School code: 0101.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Management. $3 626628
650 4 $a Information Technology. $3 1030799
690 $a 0338
690 $a 0454
690 $a 0489
710 2 $a Kent State University. $b College of Business Administration / Department of Management and Information Systems. $3 1684703
773 0 $t Dissertation Abstracts International $g 72-02A.
790 1 0 $a Troutt, Marvin D., $e advisor
790 1 0 $a Brandyberry, Alan A., $e advisor
790 1 0 $a Wang, Tuo $e committee member
790 $a 0101
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437693