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Understanding values and attitudes t...

Werder, Olaf.

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Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns./
Author:	Werder, Olaf.
Description:	148 p.
Notes:	Source: Dissertation Abstracts International, Volume: 63-09, Section: A, page: 3047.
Contained By:	Dissertation Abstracts International63-09A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3065997
ISBN:	9780493851723

Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns.
Werder, Olaf.

Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns. - 148 p.

Source: Dissertation Abstracts International, Volume: 63-09, Section: A, page: 3047.

Thesis (Ph.D.)--University of Florida, 2002.

Since the 1980s, waste management issues have emerged as a key concern for Florida, a state with rapid population growth. Because the influence of the legislature is limited to supporting the counties in their recycling efforts, a vast discrepancy exists among Florida's 67 counties.

ISBN: 9780493851723Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns.
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245 1 0 $a Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns.
300 $a 148 p.
500 $a Source: Dissertation Abstracts International, Volume: 63-09, Section: A, page: 3047.
500 $a Chair: Marilyn S. Roberts.
502 $a Thesis (Ph.D.)--University of Florida, 2002.
520 $a Since the 1980s, waste management issues have emerged as a key concern for Florida, a state with rapid population growth. Because the influence of the legislature is limited to supporting the counties in their recycling efforts, a vast discrepancy exists among Florida's 67 counties.
520 $a While recycling figures and participation percentages might be difficult to comprehend, their role as an environmental problem is not. Because research into intrinsic motivation considers fundamental factors in actual decision making, an important concern of public entities in charge of community recycling has always been to determine why people do or do not participate in these programs.
520 $a Environmental values have been found to be a key determinant for pro-environmental behavior and, therefore, regulate the manner in which behavior occurs. Social marketing efforts often compromise a person's values, in order to promote values deemed socially more compelling by the sponsoring organization. Since individuals holding opposing values may be reluctant to comply with the marketing goals, it seems critical to incorporate personal values into a public campaign.
520 $a The purpose of the present study is first to test the Theory of Planned Behavior as an explanation of recycling intentions. The theory maintains that attitudes, norms, and perceived control elements determine behavioral intentions. Second, the study will explore more fully what role values play in explaining recycling intentions.
520 $a A telephone survey was conducted during the last two weeks of May 2002 in Gainesville, Florida. It was hypothesized that residents' attitudes, subjective norms, and perceived behavioral control would equally predict recycling intentions. It was further hypothesized that the inclusion of values would increase the likelihood to explain recycling intentions better.
520 $a The findings suggest that attitudes toward recycling are the most significant predictor of intentions. While certain values correlated well with the TPB model variables, values did not significantly improve the parameters' predictability over intentions. However, the close correlations values have with beliefs and evaluations of recycling imply that values can expand the applicability of behavioral models for recycling. On a practical level, the study suggests that an understanding of values can improve communication campaigns that aim to change or reinforce habits.
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791 $a Ph.D.
792 $a 2002
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