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Analysis of value added meat product...

Zhang, Xu.

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Analysis of value added meat product choice behaviour by Canadian households.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Analysis of value added meat product choice behaviour by Canadian households./
Author:	Zhang, Xu.
Description:	326 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0858.
Contained By:	Masters Abstracts International49-02.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR68012
ISBN:	9780494680124

Analysis of value added meat product choice behaviour by Canadian households.
Zhang, Xu.

Analysis of value added meat product choice behaviour by Canadian households. - 326 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0858.

Thesis (M.S.)--University of Alberta (Canada), 2010.

This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains.

ISBN: 9780494680124Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Analysis of value added meat product choice behaviour by Canadian households.
LDR:01856nam 2200277 4500 001 1405234
005 20111206130451.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9780494680124
035 $a (UMI)AAIMR68012
035 $a AAIMR68012
040 $a UMI $c UMI
100 1 $a Zhang, Xu. $3 1020737
245 1 0 $a Analysis of value added meat product choice behaviour by Canadian households.
300 $a 326 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0858.
502 $a Thesis (M.S.)--University of Alberta (Canada), 2010.
520 $a This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains.
520 $a The results highlight that meat price, advertising and household socio-demographic characteristics and regional segments are strongly related to meat demand. The findings also indicate that there is no one correct pattern of meat product development across animal products from different species. In addition grocery store meat purchase exhibits little store loyalty -- most households purchase meat at more than one store chain regularly.
520 $a The implications of the study suggest the importance of meat marketing segmentation by socioeconomic and household demographic factors in the development of marketing programs and product promotion for the food industry in general and meat industry to expand sales by targeting marketing strategies. Public health implications include the fact that habit persistence is important and likely an impediment to behaviour changes.
590 $a School code: 0351.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
690 $a 0338
690 $a 0503
710 2 $a University of Alberta (Canada). $3 626651
773 0 $t Masters Abstracts International $g 49-02.
790 $a 0351
791 $a M.S.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR68012