東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Consumers' perceptions about agricul...

Holt, Jessica Ann.

Linked to FindBook

Google Book

Amazon

博客來

Consumers' perceptions about agriculture before and after viewing the film "Food, Inc.".

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumers' perceptions about agriculture before and after viewing the film "Food, Inc."./
Author:	Holt, Jessica Ann.
Description:	113 p.
Notes:	Source: Masters Abstracts International, Volume: 48-06, page: 3247.
Contained By:	Masters Abstracts International48-06.
Subject:	Agriculture, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1477536
ISBN:	9781124053448

Consumers' perceptions about agriculture before and after viewing the film "Food, Inc.".
Holt, Jessica Ann.

Consumers' perceptions about agriculture before and after viewing the film "Food, Inc.". - 113 p.

Source: Masters Abstracts International, Volume: 48-06, page: 3247.

Thesis (M.S.)--Oklahoma State University, 2010.

Scope and Method of Study. The scope of this study was Oklahoma State University students, faculty and staff, citizens of Stillwater, Okla., and surrounding areas, and anyone interested in viewing the film Food, Inc. during its showing at the Oklahoma State University, Stillwater campus, on Nov. 20, 2009. The attendees were asked to voluntarily complete a pretest survey regarding their perceptions of the agricultural industry before watching the film Food, Inc. The attendees were then asked to complete a posttest survey after watching the film and participating in the follow-up discussion. The responses from the pretest and posttest surveys were compared using means, frequencies and standard deviations to determine any change in the respondents' perceptions of the agricultural industry.

ISBN: 9781124053448Subjects--Topical Terms:

1017510
Agriculture, General.

Consumers' perceptions about agriculture before and after viewing the film "Food, Inc.".
LDR:02776nam 2200325 4500 001 1404306
005 20111129081025.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781124053448
035 $a (UMI)AAI1477536
035 $a AAI1477536
040 $a UMI $c UMI
100 1 $a Holt, Jessica Ann. $3 1683618
245 1 0 $a Consumers' perceptions about agriculture before and after viewing the film "Food, Inc.".
300 $a 113 p.
500 $a Source: Masters Abstracts International, Volume: 48-06, page: 3247.
500 $a Adviser: Dwayne Cartmell.
502 $a Thesis (M.S.)--Oklahoma State University, 2010.
520 $a Scope and Method of Study. The scope of this study was Oklahoma State University students, faculty and staff, citizens of Stillwater, Okla., and surrounding areas, and anyone interested in viewing the film Food, Inc. during its showing at the Oklahoma State University, Stillwater campus, on Nov. 20, 2009. The attendees were asked to voluntarily complete a pretest survey regarding their perceptions of the agricultural industry before watching the film Food, Inc. The attendees were then asked to complete a posttest survey after watching the film and participating in the follow-up discussion. The responses from the pretest and posttest surveys were compared using means, frequencies and standard deviations to determine any change in the respondents' perceptions of the agricultural industry.
520 $a Findings and Conclusions. The study used the framework of the agenda setting theory and the media-system dependency theory to examine if the film Food, Inc. had an influence on individuals' perceptions of the agricultural industry. The study used a pretest and posttest survey with questions aimed at determining the individuals' perceptions of the agricultural industry. The findings revealed that the film Food, Inc. did impact individuals' perceptions of the agricultural industry based on their previously held perceptions. If the individuals previously held negative perceptions of the agricultural industry then the film solidified those negative perceptions, and the same was found true for individuals who had positive perceptions of the agricultural industry prior to the film Food, Inc. The theoretical framework supported these findings that the media can impact individuals' perceptions of issues, events, and in turn, the agricultural industry.
590 $a School code: 0664.
650 4 $a Agriculture, General. $3 1017510
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Cinema. $3 854529
690 $a 0473
690 $a 0558
690 $a 0900
710 2 $a Oklahoma State University. $b Agricultural Education. $3 1671829
773 0 $t Masters Abstracts International $g 48-06.
790 1 0 $a Cartmell, Dwayne, $e advisor
790 1 0 $a Blackwell, Cindy $e committee member
790 1 0 $a Robertson, Tanner $e committee member
790 $a 0664
791 $a M.S.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1477536